Top SaaS Trends You Should Watch Out For in 2021

2020 was a year of disruption and reliability on digital technology increased as companies responded to the rapidly changing business environment. According to Gartner, SaaS application development services are taking over the public cloud services market. 

Businesses, irrespective of their size, are turning to cloud-based software as a service (SaaS) as part of business continuity strategies to weather the disruptions. This, in turn, led to the increase in SaaS spend per company by 50% in 2020 compared to 2018.

With the advent of new technologies, SaaS trends are expected to grow rapidly and create a major impact on businesses. So, if you’re not aware of the SaaS trends, tools, and statistics shaping the tech this year, we’ve got you covered.

 

What is SaaS?

 

Software as a service (or SaaS) is a way of delivering software that can be accessed from any device with an internet connection and a web browser. Instead of installing and maintaining software the SaaS provider host, maintain and manages the application, including security, availability, and performance.

 

Types of SaaS Products to Include in Your Stock

 

SaaS has become so accessible that businesses can now implement SaaS products for nearly any area of business practice. Cisco forecasts that SaaS will account for 75% of the workload in 2021.

 

Some of the most common types of SaaS applications available include:

 

  • Customer Relationship Management (CRM)
  • Payment gateways
  • Project management
  • Web hosting and eCommerce
  • Accounting and invoicing
  • Data collection and management
  • Human resources
  • Communication platforms
  • Marketing (for example email marketing
    software)
  • Sales
Top SaaS Products for Businesses in 2021

 

You can find SaaS tools for every business function. However, with countless companies emerging to be a part of the buzz it can be quite overwhelming to select the best SaaS tool. Thus, we have curated a list of the top 10 SaaS products that can enable the smooth functioning of your business.

 

  • Bit.ai – Document collaboration tool
  • Elink – Content curation tool
  • Trello – Project management tool
  • Slack – Communication tool
  • HubSpot – CRM, Sales, and Marketing SaaS software
  • Buffer – Social media management
  • Intercom – Customer support tool
  • BambooHR – Human resource tool
  • Freshbooks – Accounting tool
  • Toggl – Productivity tool

Top SaaS Trends For 2021

 

Whether you are a startup or an established business, you have to be on top of the latest SaaS trends to stay ahead in the competition. Here are the top SaaS trends to follow in 2021.

 

  • Artificial Intelligence and Machine Language

AI is expected to contribute $15.7 trillion to the global economy by 2030. Artificial intelligence is getting linked to the software of all types. AI when integrated with SaaS can automate services, analyze data, optimize business operations, enhance security, and improve productivity.

 

For example, Remove.bg is a SaaS software company that Alt-text uses AI to automatically remove background from the image. After the company started to use AI to enhance their software, their searches and growth climbed steeply.

 

 

                                                    Image source: Exploding topics

                                Alt text: growth chart of AI-powered software Remove bg

 

Machine Learning, a segment of AI, is also gaining popularity due to its distinctive potentiality. From offering automating responses for better customer experience to streamlining business operations, it benefits businesses in numerous ways.

 

In the B2C industry, Spotify is a great example that uses ML to offer personalized song suggestions to its users.

 

  • Low-code or No Code SaaS Platforms

Coding software from scratch no longer exists. As per recent data, the global low-code development platform market is expected to generate a revenue of $187 billion by 2030.

 

SaaS platforms are no more only for developers or tech-savvy people. They are for anyone. You don’t require much technical know-how to use them. Their UI and UX are straightforward and anyone can use them. Apart from this low-code tools also offer a lot of benefits including, reducing app development costs and accelerating the development process.

 

For example, Ninox is a cloud app development platform that can help you develop custom business apps with no-code or low-code.

 

  • API’s and Integrations

A survey conducted by Mulesoft revealed that 90% of global SaaS vendors considered integration crucial to driving top-line revenue. With the high demand for SaaS product development services, SaaS developers are focusing on adding integration capabilities to their products. 

 

Businesses want SaaS tools to easily work with existing processes and other tools their team is already using. Thus, this trend will deepen in 2021 and more SaaS service providers are expected to offer more refined integration solutions instead of redirecting their customers to third parties.

 

  • Micro-SaaS

The SaaS industry has become increasingly competitive. Thus, in 2021 and beyond SaaS software companies will have to find new ways to offer value to their users. 

 

This cutthroat competition has made several SaaS companies become micro-SaaS companies. Micro-SaaS products offer one important function and usually, they are add-on, extensions, or accessories to a bigger SaaS product. For example, Grammarly is a stand-alone micro-SaaS product for Google docs. 

 

Micro-SaaS are generally run by a small team. They can be deployed faster and managed with very few people.

 

The Bottom Line

 

2021 is set to see huge growth and the increasing reliance of businesses on SaaS. By embracing these essential SaaS trends, you will get the ball rolling in 2021, enjoying the increased success and growth of your business. If you’re ready to grab the future of SaaS and benefit from your SaaS solution, contact us.

 

At ERISN, we always stay in the loop of the latest SaaS trends to provide our clients with high-quality, market-successful cloud computing services.

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How COVID-19 is Transforming E-Commerce

2020 was a challenging year for all industries. For better or worse, no industry has gone untouched by COVID-19. Despite the slowing economic activity, COVID-19 has accelerated digital transformation and put eCommerce at the forefront of retail. 

 

The e-commerce industry grew like never before during the pandemic. There has been a huge shift in demand from brick-and-mortar retail to online shopping. 

 

According to the UNCTAD report published on May 3, 2021, the impact of COVID-19 increased online retail sales’ share by 3% (16% to 19%) in 2020.

 

Strict lockdowns, social distancing, together with the strict confinement measures generated an increase in demand for online shopping. 

 

And of course, the rapid development of the online sales and e-commerce industry forced marketers to adapt to the new reality and revise their strategies. This can help them have a better chance of surviving supply chain disruptions. 

 

Thus, retailers are looking for e-commerce web solutions to create a strong e-commerce strategy and to stay afloat in the market.

 

In this article, we’ve put together some facts on how exactly COVID-19 is changing the e-commerce landscape and some tips for online retailers.

How COVID-19 is Changing the e-commerce Landscape?

 

As already stated, the huge shifts from brick-and-mortar sales to e-commerce are evident across countries. For example, India’s e-commerce order volume increased by 36% in the last quarter of 2020. E-commerce was considered the saving grace during the pandemic that helped millions of people get what they wanted at their doorstep. 

 

Many Benefit, While Some Fall Behind 

 

As per the survey conducted by Searchnode , 90% of the companies saw an increase in online sales. However, 6% said that their e-commerce revenue decreased during the pandemic.

Furthermore, based on the new circumstances, the product categories that people choose to buy online also continue to change. While medical, health, and safety products have the highest e-commerce sales, categories like jewelry, fashion, luxury, and travel have been experiencing significant losses due to the pandemic. 

 

Opportunities and Challenges for e-commerce

 

At present, nobody can foresee the full-fledged impact of coronavirus on the e-commerce industry. Yet it is still possible to find various opportunities in a retarded market and a few are listed below:

  • E-commerce will help not just big brands but even micro, small and medium enterprises (MSMEs) expand their market reach, beyond geographical limitations. 
  • Tapping into social commerce is the perfect replacement for the unplanned purchase that were previously made in-store.
  • Brands are also using different formats like live shopping and catalog ads to bring the in store experience directly to customers at home.
  • Developing e-commerce web solutions has become one of the most demanding service requirements during this pandemic. Several small business owners are turning to a good e-commerce web development company to develop an app that suits their business model and requirements.
  • Introducing various technologies like Augmented Reality(AR) and automated conversational chatbots in e-commerce web solutions can mimic the personal assistance that customers are used to receiving in-store.

As often stated, opportunities often come with challenges. Some of the possible challenges are listed below:

 

  • The sudden surge in the e-commerce industry could lead to product shortages.
  • The transport restrictions can lead to supply chain disruptions. A recent poll by the Institute of Supply Chain Management revealed that 75% of companies reported supply chain disruptions. 
  • Online businesses are facing new tax impositions that serve as a great obstacle for them as it will reduce their profit.
Practical Tips for Online Retailers

 

E-commerce doesn’t mean just having a brand name and selling products online. There are various factors that need to be considered before thinking about success. Listed below are a few tips:

Optimize the business for the new normal – The first and foremost step is to launch an e-commerce store with the help of a good e-commerce web development company. Compare with the competitors’ site and find areas that haven’t been covered by them and include those. Bring customers online – Let the customers know that there is a web store that is live and operational. Help them navigate to the web store. 

Look after the demands of existing customers – Prioritize the demands of existing customers and support them when they’re in financial need. Help them find products that can get through this pandemic.

 

  • Make the e-commerce platform meet the demand of B2B customers – Ensure that the web store displays all relevant information, is optimized to handle the complexities of B2B order, and is free from errors.
  • Have an organized return process – Make sure that the return process is stress-free. If possible, add a tracking option to help customers know the progress of their return or order.
  • Deal with supply chain disruptions – To avoid delayed deliveries and unprofessional customer service, always display real-time stock levels. Also, ensure that the items are marked as out-of-stock if it’s unavailable. 

Don’t have a web store yet? It’s high time you launch one now!

 

Pandemics hopefully will fade, but eCommerce is likely to stay forever. So, now is the right time to start an e-commerce store to thrive in the market despite the Covid-19 pandemic. 

There are just three things to consider before starting your web store – short-term possibilities, long-term changes in buyer behavior, and finally choosing the right e-commerce web development company


Get started now and watch your online sales skyrocket. 

 

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How Can Digital Marketing Benefits Health Care and Medical Industry

Organizations in the health care and medical industry use jumping on the digital marketing bandwagon to thrive in the competitive online world. Hiring a digital marketing agency is a necessity as it allows healthcare brands to expand their outreach.

Unlike earlier, now patients use the internet to consult with doctors or schedule appointments at the hospitals. With health care available at the fingertips, hospitals, clinics, and health care providers are using digital marketing for providing a better patient experience.

Here we’re sharing a list of digital marketing benefits that the health care and medical industry can reap by hiring professional digital marketing companies.

1. Search Engine Optimization

SEO is an integral part of digital marketing services. With this, organizations belonging to the health care and medical industry can reap multiple benefits. From increasing online presence to driving organic traffic, there are many ways SEO can prove beneficial for health care companies.

Through SEO services, digital marketing companies enable your brand to receive a higher search engine ranking. This is crucial for every company as it allows them to thrive in the competitive digital landscape.

Erisn is a leading digital marketing agency that uses effective SEO strategies to acquire potential leads for the business. Patients looking for health care services often search online, and our SEO services ensure that your site is among the first to show up during the search.

2. PPC Campaigning

Want to boost the web traffic to your healthcare company’s website? Through PPC campaigning, digital marketers instantly increase web traffic. It is a time-tested marketing tool that does not depend entirely on algorithm changes.

Investing in a pay-per-click campaign yields high ROI as it is a sure-fire way to reach out to more customers online. It allows health care companies to target a specific audience. Being the top digital marketing agency, we use various strategies like demographic targeting, geographic targeting, and device targeting to make the campaign successful.

This digital marketing service allows the health care brand to reach the target audience effectively. It is a cost-effective way to generate high ROI.

3. Social Media Marketing

Nowadays, everyone uses social media websites for various reasons, including checking health information and booking schedules at clinics or hospitals. This is where running social media marketing campaigns can come in handy for the health care and medical industry.

A hospital or health care professional with a proper social media presence is bound to receive more attention than others. Patients looking for health care advice or service, often use these channels like Facebook, Twitter, Instagram, etc., to contact the specialists.

By harnessing the power or social media marketing, digital marketing companies are helping health care organizations reach out to more patients and provide better services. Moreover, this is a cost-efficient marketing tool that allows organizations to build lasting relationship with their customers.

4. Content-Based Marketing

Through content-based marketing, health care organizations can drive engagement. By posting valuable content on the official website and social media pages, hospitals and clinics can increase their outreach and retention.

Blog posts on health conditions, articles sharing tips and tricks, video content, infographics, etc., are some of the best type of content you can share with your target audience. This is a great way to connect with the patients who visit your site.

Most digital marketing companies use content-based marketing for reaching out to more customers. Other benefit of this marketing tool is that it can boost the conversion rate and build credibility among online users.

5. Customizable Marketing Strategy

In today’s ever-changing world, digital marketing companies design customizable marketing strategies to fit the unique requirements of the brand. It allows the hospitals and clinics to cater to the changing demands of online users.

Erisn is a trusted digital marketing agency with multiple years of experience working with health care brands. Whether you’re a small-size health care brand or a large hospital, we customize marketing strategies as per your brand’s demands.

Concluding Remarks

From building credibility among patients to sharing valuable health-related info, there are many ways in which these services can benefit a firm. Leveraging Erisn’s digital marketing services will allow medical firms to provide convenient and faster services. Give us a call today to find out about our digital marketing services.

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Future of Ecommerce With An Artificial Intelligence

AI offers a blend of science and human intelligence, making it one of the most sought-after technologies in today’s time. This tech has had a monumental impact on the ecommerce industry. It is safe to say that AI has embedded itself successfully in various aspects of ecommerce.

The tech has revolutionized ecommerce and continues to do so. In fact, as per a few market reports, the impact of AI is only going to get bigger in the future. The ecommerce industry is going to look very different by integrating AI tech into its business operations. Cost reduction, better time management, and higher productivity are also some of the benefits of integrating this tech in ecommerce.

From smart shopping, virtual assistants, voice search, personalized shopping, etc., AI has already transformed the ecommerce landscape. Due to the rising demand for AI solutions, ecommerce businesses are hiring firms offering ecommerce development services with Ai-driven decisions. Here we’re letting you know about the future of ecommerce with AI solutions.

Importance of AI in eCommerce 

AI plays a crucial role in ecommerce. By using this cutting-edge technology, businesses can create a customer-centric platform. Companies are harnessing the power of Big Data to improve customer experience and retention.

Through voice assistants, chatbots, visual search, intelligent search, etc., AI is allowing ecommerce companies to keep up with the increasing demands of the customers. Firms are using AI-powered search engines to keep track of customer behaviour. They’re using the technology to remove fake reviews from the online store.

From making informed decisions to offering a personalized shopping experience to the customers, AI plays a highly important role in the way ecommerce firms conduct business and interact with their customers.

How Can AI for eCommerce Help the Business? 

The massive impact of AI on ecommerce is already evident. Ecommerce businesses across the globe are using AI technologies to offer a better user experience and help the firm thrive in the competitive landscape of the ecommerce business.

Artificial technology has affected various aspects of this industry. The technology has allowed firms to offer personalized marketing that helps brands engage with the customers. Through personalized product recommendations and search, firms can boost their online sales.

Using AI facilitates businesses to have access to a wealth of data that leads to an improvement in the performance of the e-shop. Also, this ground breaking technology is allowing companies to automate operations across departments like warehouses, customer support, etc.

A majority of the ecommerce giants in the world use AI to streamline business operations and reach out to customers on a global scale. Firms of all sizes are jumping on the AI bandwagon to help their business thrive in the online landscape. With the help of this technology, firms are able to make data-driven decisions. Due to all these factors, the interest in AI is rising.

Which AI eCommerce Solutions to Look Forward To?

One area of ecommerce in which AI solutions are bound to make a big splash is warehousing. Robots are expected to become ubiquitous in the near future. There is a good chance that ecommerce businesses will use robots in their warehouses for inventory management.

Virtual buying assistants are also going to be a popular choice among ecommerce companies. Integrating the e-store with this AI tech can help the firm save cost and also offer an enhanced shopping experience to the customers.

While technologies like voice search, image search, and chatbots are already in use, the above-stated AI solutions are going to be in-demand in the future. Businesses should hire ecommerce website development companies that offer the latest AI ecommerce solutions.

Wrapping Up

There is no denying the fact that AI is the future of ecommerce. The technology is expected to evolve and grow, thereby driving the chance in every industry, including ecommerce. With AI taking over, ecommerce development services will have to offer AI ecommerce solutions to allow the business to meet the changing demands of the industry.

You can hire Erisn, one of the leading ecommerce website development companies, for integrating AI solutions into your online shopping store. Equipped with a team of skilled and qualified developers and designers, the company offers AI ecommerce solutions to allow firms to gain a competitive edge.

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Mobile App Maintenance Services: Why & How Often You Should Update your App?

We seldom talk about advantages of refreshing applications on our blog; however the issue is discussed in this article. We’re accustomed to talking about the application improvement itself and disclosing how to construct a utilization of a specific kind. Nonetheless, if the application has just been made, what’s straightaway? Can a portable help proprietor bear to settle for the status quo?

Actually, no, the principle work has quite recently started! Since, supposing that the making of an application is a troublesome undertaking with mobile app development services, its upkeep is certifiably not a lot simpler one. That is when versatile application refreshes act the hero! Be that as it may, how regularly would it be a good idea for you to refresh your application? Furthermore, regardless of whether do you have to do this by any means?

All things considered, we should perceive any reason why versatile applications need successive updates related to mobile app development services.

1. Individuals Love Oddities from a Mobile Application Development Company

Truly, individuals love new things… and new highlights, with regards to applications. So put forth a valiant effort to astound and satisfy your clients offering them fascinating and accommodating iOS and Android application refreshes.

Likewise, by refreshing your application, you’re getting an incredible reason to send a spring up warning to show your clients that you care about their desires.

2. Down with all That has Lost Significance 

Life goes ahead, everything is evolving… this applies to applications either. It’s imperative to comprehend that any portable assistance isn’t an old chest loaded down with pointless things; actually, it is a living article that must be continually advancing to address the clients’ issues.

3. Status Factor 

Clients can generally observe when the application was keep going refreshed on Google Play or Apple Store. Furthermore, if the portable application refreshes recurrence fails to impress anyone, don’t anticipate that you (that is, your organization) will be paid attention to.

4. Change of your versatile procedure

We trust you see that it is so imperative to gather measurements to discover how famous your application is. Maybe, versatile application refreshes are not your number one task to take care of, but rather the need to play out this work gives different outcomes as well – you can check the insights and reach inferences about whether you have to change something in your portable technique.

5. Improvement of the Client Experience 

This thing of advantages of refreshing applications sums up the entirety of the above mentioned. The steady support and customary updates of utilizations emphatically influence the rating of the versatile program in the business sectors, the client audits, and thusly – the client experience. This additionally prompts an expansion in the quantity of application downloads (which influences your benefit).

Things being what they are, summing up: for what reason do applications should be refreshed so frequently? Since refreshes keep a versatile application on top. In any case, shouldn’t something be said about the recurrence of application refreshing?

Application Update Recurrence: Consistently or Once Per Month? 

Applications being oftentimes refreshed are more esteemed by clients as well as by App Store and Google Play. Yet at the same time, how frequently would it be a good idea for you to refresh your iOS application (just as the Android one)?

  1. On a basic level, there are a few very basic other options:
  2. Normal updates. It implies there is a sure arrangement of versatile application refreshes.
  3. Due to legitimate need: bug fixing, new component communication, etc.

Voluntarily (you update your application at whatever point you need, with no timetable).
The initial two things appear to be more right. All things considered, everything needs its own framework. Besides, you should facilitate the new element improvement with an arranged update communication.

Be that as it may, what is normal? When seven days, a month, a year? What would it be a good idea for you to consider while deciding the application update recurrence?

Components to Consider 

How frequently would it be advisable for you to refresh your application? Would you be able to do this consistently? Why not, on the off chance that it is so helpful?

Most importantly, Apple and Google wouldn’t permit you to refresh your application consistently. Also, such an action may appear to be dubious, and clients can say: “It’s just a brief time after the last update communication! Would you be able to do everything simultaneously?”

Thusly, everything needs a measure and a brilliant mean, including – with regards to the recurrence of application refreshing. It stays to discover this measure.
Insights information

Thinking how regularly to refresh your application, you ought to be guided by the measurements information.

As should be obvious, free applications all the more frequently communication refreshes. In any case, this is normal: at long last, a free application acquires on paid highlights, in-application buys, and publicizing… it powers versatile assistance proprietors to ponder the nonstop extension of the application usefulness, its improvement.

Coincidentally, in this article, we discussed how to adapt your application from a mobile application development company

That is, you ought to not fanatically worry with the versatile application refreshes recurrence, yet you cannot postpone with the following redesign either.

All in all, contrasting 500 top applications, we can sum up that the ideal application update recurrence ought to be from 20 to 40 days.

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Turn Your Ecommerce Store Into Mobile Commerce App

Mobile commerce app is the future of ecommerce. The advent of innovative technology like AI and the surge in the use of smartphones all over the world has led to the emergence of mobile apps as the ultimate technology. More and more firms are adopting the mobile-app strategy to reach out to customers on a global level.

In recent times, a majority of the established ecommerce companies are reporting more sales from their mobile apps that the ecommerce stores. This is an indication that the trend of the mobile app is here to stay. Most companies specializing in ecommerce solutions are offering mobile commerce app development services to keep up with market demands.

Here we shed more light on the popularity of ecommerce mobile apps and the reason why an ecommerce firm should transition from an ecommerce store to an app to thrive in the competitive world of ecommerce.

E-commerce vs M-commerce

  1. E-commerce sites work on all devices like laptops, etc., while m-commerce works only on smartphones and tablets.
  2. Ecommerce stores offer limited mobility when compared to mobile apps.
  3. Ecommerce stores generally do not facilitate location tracking, while with mobile apps firms can locate the location of the user and offer location-based services.
  4. Both e-stores and mobile apps can only work with an internet connection.

 Key Benefits of M-commerce for Business

  1. Enhanced user experience.
  2. Higher reachability through push notifications.
  3. Creates new marketing opportunities for the company.
  4. Gives access to valuable user data.
  5. Reduces the overall expense.
  6. Offers a higher return on investment.
  7. Allows companies to offer tailored content as per the preferences of the user.

How to turn your ecommerce store into a mobile commerce app?

The below-stated steps can help turn your e-store into a mobile app. Each of these steps plays a crucial role. Continue reading as we delve deeper into this step-by-step guide.

Step 1: Platform Identification 

Identifying the platform on which you build the mobile app is the first step in this long and complex process. There are plenty of platforms that allow firms to develop mobile commerce apps. However, each of these options come with their own set of pros and cons.

Picking the platform that fits your business requirement, budget, and offers value for money is the smart thing to do. Some of the most sought-after platforms that you can pick from are WordPress, WooCommerce, etc.

Step 2: Design the UI & UX

The design of the UI and UX can have a huge impact on the customers. This is step during which you design the interface depending on how you want the ecommerce mobile app to look. The logo design, color, font, theme, etc., are determined during this phase.

The visual appeal of the app either attract customers or drive them away. The UI and UX design is always considered to be a critical part of ecommerce solutions.

Step 3: API Development 

In the API (Application Programming Interface) development phase, ideas become a reality. This stage is of utmost importance as it facilitates a mobile commerce app’s front end technology to communicate with the backend systems. It handles data and a plethora of other requirements of the ecommerce store.

Step 4: API Integration

During the step of API integration, the information and data is exchanged between the applications and software of the firm. A seamless integration is crucial for the proper functioning of the mobile app.

This is the step during which plenty of details about the products in the catalog get added to the system. Aside, from that API integration also plays an important role in keeping the app safe and secure.

Step 5: Testing 

This is the step in which the ecommerce mobile app is tested. It is critical to check if the app functions smoothly and efficiently. The experts will test the mobile commerce app to ensure that it is usable, functional, compatible, safe, secure, and performs as per the expectation.

This is an incredibly important step, as this where you get to identify issues or bugs that require fixing. It is the final step before the app heads to the deployment phase. Different companies use different methods for testing the app. Generally, a certain set of people are asked to test the app. This is a tried-and-tested way to determine whether the app is ready to hit the app stores.

Step 6: Deployment 

The last step involves the deployment of the app. This step takes place after the testing is done. In this step, the app is uploaded on various stores like App Store and Google Play Store. Before that, the firm needs to submit its apps to the stores.

If everything adheres to the guidelines, the store will accept the submission and put your app on the store. However, if something is not up to the mark, the store will ask the firm to resolve the problem. As one can imagine, the deployment stage is highly important as this is where you get the fruition for your hard work.

Primary Features of Mobile Commerce Apps 

Turning an ecommerce store into a mobile commerce app also requires ensuring the app boasts certain features. Here is a list of features that you must integrate in to the app.

Authorization

The authorization feature is essential for maintaining the safety of the mobile commerce app. With this feature, the mobile app authorizes the user and protects the account from online threats.

Push Notifications

Push notifications are referred to as the holy grail of marketing as they let the business connect with the customers. A mobile commerce app sends push notifications to the customers, thereby offering a more personalized online shopping experience.

Payment Options

Offering different payment options to the customers is a necessity. Ecommerce companies with mobile apps that do not offer this feature are less popular among modern-day customers.

Social Media Login

With this feature, you can let customers use their social media login credentials to create an account on the app or log in. This provides convenience to the customers, thereby enhancing the overall shopping experience.

Shopping Cart

The virtual shopping cart lets customers add a variety of products that they wish to buy before heading to the payment page option. Every ecommerce company needs to add this feature to its mobile apps.

Order Status Tracking

This feature allows customers to track orders and stay informed of the latest updates. With real-time tracking order feature, you can offer a better experience to the users. Integrating this feature in the mobile commerce app has become a must.

Customer Support 

Customer support features that use AI to offer prompt a resolution to customer queries are in high demand in the world of mobile commerce. Ensure that the mobile commerce app lets users contact the company either via email, chat, or phone.

Wrapping Up

Let the latest technology empower your ecommerce business by turning an ecommerce store to a mobile commerce app. The mobile apps offer personalized shopping experience to the users at reduced development costs. Adopt this strategy to stay abreast with the latest trend in the world of ecommerce.

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The Tools You Need to Make Your Startup eCommerce Site Successful

The eCommerce industry is booming and is showing no signs of slowing down anytime soon. Experts predict that the global eCommerce market sales are expected to grow to $6.54 trillion by 2022. This figure should make you realize that you are part of a huge market, with stiff competition. Furthermore, the COVID-19 pandemic has forced several eCommerce businesses across the world to come up with new ways to pivot.

If you are a budding startup, one of the wisest steps for you to know is that, before you go public, you should choose a set of eCommerce tools. Such tools are a must to grow and scale your eCommerce business. They also help you manage your online store with ease, keep you up-to-date with the required details, and aid in the functionality of your site.

The good news is, there is a ton of free and paid eCommerce tools available in the market that can help boost your productivity and make your online business more successful.

The bad news is, there is a lot to choose between and it just gets confusing and overwhelming to select the right tools for your business.

To kick things off, in this blog, we are going to give you some insights into a few helpful tools that can improve your business results.

1. Email Marketing

Email marketing is still one of the most used and cost-effective marketing platforms. Marketing is all about converting prospects into customers, and when it comes to conversions, email marketing is the number one choice for businesses.

However, to run successful email marketing campaigns, you need to choose the right tool. MailChimp is a go-to email marketing tool for many eCommerce business owners as well as eCommerce development companies. It offers email Sign Up form creation, easy designing, and actual sending in one place. One of the main advantages of using MailChimp is its ability to automate most of your marketing tasks. MailChimp also offers easy integration with other eCommerce platforms, tools, and social media platforms.

2. Analytics

Once your online store is up and running, would you like to know more about the online store and your visitors? Pick an analytics tool. The analytics tool will help you get an image of what is happening in your online store – from the location of your visitors to the most active pages on your site. This data can help you understand your customers’ behavior and needs.

When one thinks of analytics, the first tool that comes to mind is Google Analytics. It is the most popular analytics tool that is highly recommended for eCommerce business. Google Analytics can give you statistics on the number of visitors, their demographic, time of visits, and more. It also helps you know how many conversions you have had with regards to your set goal. Google Analytics can be integrated with any eCommerce platform.

3. Payment Gateway

An important part of an eCommerce business is the payment process. The payment processing system plays a crucial role in improving your conversion rate. A few eCommerce platforms like Shopify and Shopee have integrated payment services, but eCommerce stores build from the ground up need to integrate a third-party payment gateway.

Fortunately, several third-party payment providers make online transactions hassle-free and easy to manage. PayPal is one of the most common solutions available today, and it can be easily integrated with any e-commerce platforms or website infrastructure and supports all payment methods. You can integrate it yourself or get the help of a company offering eCommerce web development services.

4. Social Media Management

Social media presence has become a necessity for the success of eCommerce business. That being said, keeping social media profiles updated regularly is extremely important. Managing your business and updating your social media accounts will be time-consuming and will stress you out, especially for startups with a small team.

Luckily, there are social media management tools that make this task simple. One of the best social media management tool is Hootsuite. It is an easy-to-use platform that enables you to schedule posts for various social media accounts with just a few clicks. It does more than scheduling like team management, making it the best social media management tool.

5. Customer Support

Irrespective of all the tools and services you use to make your eCommerce site successful, nothing is more important than your customers’ satisfaction. Proper customer service is important to satisfy the customers. Without customers, your eCommerce business is nothing but an expensive dream.

Instead of following the conventional customer support method and handling multiple customer calls, offering a live chat on your site can be an effective way to offer customer support. The best live chat app which you can rely upon is ZenDesk.

Zendesk tracks the customer experiences through an intuitive interface and helps in creating the best customer experience in your online store. Using Zendesk on your eCommerce site can give your business a real competitive edge over others.

6. Photo-Editing Tool

An important part of your online store is the images you attach to them. If you’re not a graphic-savvy person, you will most likely be thinking to hire an eCommerce website design company or a graphic designer to do the job for you. But, it’s rather easy to use a photo-editing tool or graphic design software to edit the pictures perfectly.

To start with, you can use Canva, which is an easy-to-use tool for making your own graphics, be it a product image or a poster or social media post. Canva has pre-existing templates and graphics for every topic or if you wish, you can make one from scratch, and every template or graphic is sized according to specification, especially if it’s for social media use.

Final Thoughts

If you use the proper tools and strategies for your startup eCommerce site, your rates of success will significantly improve. The above list is certainly not a complete list of the eCommerce tools available to you. The options are almost boundless. We have listed the most important tools that you could use even without hiring or getting the help of an eCommerce development company.

If you are not able to use all of these, using even one of them could make all the difference to your eCommerce site, and bring in more success. With the use of these right e-commerce tools, you can maximize your profits online, while ensuring the best shopping experience for your customers.

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What Makes Swift Quintessential iOS App Development Platform?

With the rapid advancement in technology, there has been an increase in the programming languages too. The evolution of new programming languages has also created a huge impact on the iOS app development platform.

When you aim to develop a perfect iOS app, the first thing that you need to choose is the language that you will need for the project. Before Swift was launched, apps were developed using Objective-C – a programming language that is quite difficult to master. But, now, Swift has changed the way iOS apps are developed.

In this blog, let us see why iOS app development with Swift is considered the right choice by developers.

Swift – An Introduction

Swift is a highly intuitive pro-developer programming language introduced by Apple in 2014 for iOS app development worldwide. It is developed with the main objective of being beginner-friendly for the developers. Writing code using Swift is expressive and enjoyable at the same time as it is easy to understand and code.

The core features of Swift application development include – Safety, Fast, and Expressive. It allows developers to write code safe, fast, and expressive like a story.

And the best part is, Swift is also an intuitive and reliable programming language used to build apps for all Apple products like iPhones, iPad, MacBook, Apple Watch, and Apple TV.

Swift is compatible with devices with OS iOS7, OSX10.9, and higher.

Major Features of Swift

There are various methods and criteria to evaluate a programming language like operational semantics, syntax, structured programming, compatibility with other languages, and more. However, syntax and capabilities are considered the crucial factors in evaluating a programming language. Let us see how these two elements concern Swift.

1. Syntax

Syntax in programming language refers to the set of rules and regulations that describe the order and interdependency of words, characters, and grammatical structures in a programming language.
Syntax of Swift was initially a part of objective-C. But, several changes have been made over the years. These changes have made the Syntax structure of Swift simpler than Objective-C, offering an exceptional user experience, taking the business to the next level.

2. Capabilities

Swift allows easy integration of open-source dynamic libraries. These libraries contain instant solutions for routine tasks that let the developers reduce the size of the application, thus saving space in the memory of user devices.
So, why is Swift preferred for iOS app development?

Swift by Apple is a groundbreaking iOS and iPhone app development programming language, which can help develop apps that run flawlessly. Despite being young, Swift is gaining more popularity among iOS developers, day-to-day. This can be because it ensures secure, safe, and risk-free coding. Let us take a look at a few key benefits of Swift for iOS app development.

1. Easy Code Readability

One of the most significant reasons that Swift outperforms Objective-C is it is easy to read code. Being available in plain English, codes in Swift are easy to read and write. Furthermore, Swift does not require many legacy conventions, such as semicolons, end lines, and more. Thus, only a few lines of simple, clean code are required to implement an option.

2. Open-Source

Swift turned to be open-source in 2015. Being an open-source language, it allows the developers to learn, gain knowledge, and solve their problems through all-time available support. It also allows the developers to contribute to fixing bugs, adding new features, giving feedback, and more. Swift also supports Linux based platforms, making the platform diverse.

3. Seamless Maintenance

The success of any app does not stop with its launch. It needs to be updated frequently so that users can enjoy it for the longest possible time. Swift is a lot easier to maintain or update as it does not have dependencies like Objective-C.

Apps developed using Objective C had to sustain two code files if the developers wanted to improve the efficiency of the code. But, Swift combines (.m) and. (h) files into a single (.swift) file.

4. Improved Safety

In this digital world, where the data breach of apps is more common, it becomes crucial to develop apps with the highest security. The clarity present in Swift makes it less prone to errors, and it also has lesser code crashes when compared to Objective-C. The developers can instantly see the code errors and fix them right away because of the short feedback loop.

5. Faster Development

With researches revealing that Swift is 2.6x faster than Objective-C and 8.4x than Python 2.7, it is certainly one of the fastest programming languages to choose for iOS application development.

6. Compatible With Objective-C

Another important benefit of using Swift is, it is fully compatible with Objective-C. Thus, it allows the iOS app developers to import the framework from Objective-C and use its method using Swift code. In simple terms, apps built with Swift can have a multi-language codebase.

7. Backed With “Playgrounds”

“Swift Playgrounds” is an interesting feature that lets users learn the language with ease. Even newbie developers without extensive knowledge of Swift can write and test their code using Playgrounds with ease. This feature not just fastens the learning process but also reduces the development time.

8. Dynamic Libraries

Swift supports dynamic libraries. Dynamic libraries are executable codes that link one version of the Swift app to other versions. It helps in updating the apps and uploading the new version of code to the memory. It reduces the app size significantly, which in turn speeds up the process of downloading.

9. Stable ABI

One of the most important benefits of Swift for e-commerce development is its Application Binary Interface (ABI). Swift’s ABI is highly stable that greatly benefits business owners. It will make the app development process simpler as these apps will not include any libraries.

Key Takeaways

Choosing Swift for iOS app development means not just making the development process faster and cost-efficient. It also means creating a fascinating user experience for your customers. As you can see, with so many benefits, Swift is indeed going to be the future of the app development platform. This is the reason, iOS app developers are increasingly using Swift for developing their apps. With greater flexibility and scope for creativity, Swift will most certainly climb to the top of the app development charts soon.

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DevOps in Mobile App Development: Pros and Cons

As an expanding number of business ventures try to beat the opposition utilizing innovation, the cycle of application advancement has seen a change in perspective.

For the most recent decade, organizations and versatile application advancement groups far and wide have been depending on deft philosophy as an approach to improve the group’s skill and flexibility. Nonetheless, with an improved spotlight on increasing the business estimation of the application items, conventional strategies are no more considered sufficient. There is a mounting need for improved approaches to construct and send programming.

Subsequently, DevOps in portable application improvement is the new find that has arisen to make an all encompassing way to deal with programming advancement and conveyance.

However, what precisely is DevOps and how can it work? Is it truly useful for versatile application improvement? In the event that truly, how to execute it in your business venture? Peruse on to discover answers to this and substantially more.

What is DevOps in Versatile Application Improvement? 

There is no correct method to explicitly clarify what DevOps implies. Regularly, it is characterized as a bunch of approaches that are pointed toward encouraging the cycle of versatile application improvement between the engineers and other colleagues. Attributable to this fantastic methodology, versatile applications can be fabricated, tried and sent a lot quicker and in a more solid way. We should comprehend this in detail.

Prior to DevOps, there was a ton of miscommunication between the delivery group and engineers. After the code had been created, it was given by the designers to the delivery group who were liable for keeping it running. In any case, the delivery group needed satisfactory information on codebases. Then again, the designers didn’t think a lot about operational practices.

In straightforward words, the engineers were liable for the highlights of the application and they needed things to get to the market rapidly. Be that as it may, the delivery group was managing the strength of the application and wished to move more slowly to keep things stable. This regularly made fumble and strain inside the association.

Thus, trying to arrive at a superior situation, DevOps was presented that encouraged a more prominent joint effort of the delivery group, portable application engineers in Bangalore and the remainder of the association.
Huge Principles of DevOps

Today, an expanding number of business associations are picking DevOps to accelerate the advancement cycle and dodge personal time.

Passing by the commonplace application development advancement measure, there are 4 primary stages-Planning, Development, Testing and Deployment. Presently with DevOps, each application improvement venture is classified into a few more modest parts, which empowers the formation of a completely useful item in the most limited conceivable time frame.

Proceeding onward, the critical standards of DevOps are as per the following:

1. On-going Integration 

This assists with distinguishing any issue that happens at the phase of coding. When the designer actualizes a particular piece of the code, it is spared inside a unique area that is known as the adaptation control framework. After this, the code is naturally checked and the task gathering is started. In view of the outcomes, the designers can undoubtedly pinpoint the bugs and glitches in the code.

2. Programmed Testing 

This empowers the application engineers to fix the bugs and glitches at the most punctual, without holding on to complete manual testing. At this stage, the designers likewise perform application testing observing and load testing to perceive how the application will perform when a large number of clients open it all the while.

3. Persistent Deployment 

With consistent sending, it turns out to be amazingly simple to speed up the cycle of application conveyance, empowering the programmed establishment of emphases in the most appropriate climate. With the assistance of these standards, DevOps offers a considerably more iterative and adaptable methodology when contrasted with Agile.

Understanding DevOps as a Service 

Since we have perceived what DevOps is, how about we perceive how to utilize this innovation as a help.

DevOps-as-a-Service (DaaS) is an extraordinarily planned conveyance model that suggests storing all the center advancement instruments inside its cloud stage. This encourages the designers to utilize a typical toolset just as track their activities.

By utilizing this methodology, the DevOps specialists can oversee the whole item’s travel and guarantee that everything goes as easily as could be expected under the circumstances. This way they can without much of a stretch understand what devices and frameworks are most appropriate to your venture. In this way, the cycle of application advancement gets advantageous and a lot quicker.

DevOps in Mobile App Development-Pros 

Utilizing DevOps in portable application improvement has a ton of points of interest. Probably the most conspicuous ones are as per the following:

With the DevOps approach, it takes considerably less effort to make a completely useful programming item. The improvement measures that generally used to take weeks can be abbreviated to a couple of snaps or running contents all things being equal.

In a DevOps climate, the whole group meets up to encourage the arrival of new highlights and application enhancements. The fantastic mix of a common codebase, robotized testing, and nonstop coordination brings about a dependable item discharge.

DevOps advances consistent correspondence and collaboration between the various divisions and assists with discovering and fix bugs rapidly during the improvement stage.

Coordinated effort with cloud-based DevOps is a very problem-free insight. All the devices that are amassed into the cloud stage can be gotten to by the clients from anyplace.

DevOps in versatile application improvement encourages quicker testing and organization. This is on the grounds that, with the cloud, the delivery recurrence improves. Additionally, engineers can profit by more information stockpiling and figuring power.

DevOps smoothes out the difficulties associated with the cycle of the information stream. The colleagues can just zero in on their own particular errands and devices, without knowing how the whole toolchain functions.

With DevOps, it is conceivable to get speedy admittance to the expert DevOps engineers who can offer truly necessary mastery on your task.

By utilizing DaaS, you can get hold of a submitted DevOps group that can make your in-house IT group comprehend different devices and frameworks in better detail.

DevOps in Mobile App Development-Cons 

DevOps presents a totally extraordinary methodology that requires satisfactory staff preparation. Plus, it requires the business to normalize all the strategies and cycles.

Incorporating DevOps may expect you to revamp your group, and change the inside business cycle to meet the DevOps model. This is something that thwarts most associations.

A ton of organizations wants to go for persistent incorporation and constant conveyance measure instead of test robotization. Be that as it may, DevOps can’t occur with robotized testing.
The total joining and abuse of the DevOps approach include weighty speculation, both regarding time and cash.

Conclusion

Considering these cons, you ought not indiscriminately to follow the pattern and dive into coordinating this methodology into your versatile application advancement measures. In the event that you just update your item once per year and don’t plan to make any new ones any time soon, DevOps probably won’t be the best thought for you.

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The Usefulness of eCommerce Template and Themes

So, finally, you have decided to sell your products or services online. Want to create a DIY eCommerce website?

Do not fret. With website templates, building an eCommerce website is no more a complicated task. All you need is to decide upon the product catalog, purchase a template, and start adding your content. It is that easy.

So, What are Website Templates?

Website templates are pre-designed models that are readily available for you to add the content that you want. There are innumerable templates available on the internet from where you can choose one depending on your needs and business requirements.

But, one thing you need to remember is that choosing the right template will have a direct impact on your eCommerce business success. Need to know why? You visit a supermarket to buy a box of chocolates, and you purchase the one that has an attractive package. Why? Because an attractive package is what initially lures you to that product. The same thing applies to the eCommerce website as well.

The first impression your visitors get as soon as they enter your site creates a direct impact on taking further steps. Thus, you need to choose the right template to ensure that your eCommerce website is creating a good first impression.

Choosing a template for your eCommerce site might be a daunting task. It involves a lot of brainstorming to get along and find the best one. Your answer to the below questions will help you choose the eCommerce website template like a pro.

1. What is Your Goal?

The first and foremost thing is to decide the purpose of your eCommerce website. There might be different purposes for your website, like increasing traffic, growing subscribers, or increase sales. You need to have SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals when choosing a design template for your site. Once you set your list of goals, you should determine your actions to achieve your ultimate KPI (Key Performance Indicator).

2. What are the features you are looking for in Your Template?

Make a list of the features you will want your eCommerce website to have. It will help you narrow down your choices and split out the templates that do not have the required features. A few of the most common features that you can look for in your eCommerce website template are

•    Appealing product pages
•    Category Pages
•    Search Bar
•    Navigation Bar
•    Image Gallery
•    Design & Color Scheme

3. Is the Design Visually Appealing?

When it comes to eCommerce websites, it is not primarily about having the latest and vibrant design. But, an eCommerce design should be appealing to lure visitors. Before deciding on your design, get opinions from people who are good at designing.

Also, choose a simple, intuitive, and responsive design that will make site navigation, product searches, and shopping workflow easy, thus enhancing the user experience. A seamless user experience is a crucial factor that helps in converting a visitor into a buyer.

4. Does It Allow For Customization?

Choose a template that is easy to customize. Customization lets you personalize your website. Some templates allow you to tweak the font, colors, size, and other elements. Some themes also allow you to customize many

features like adding banners, CTA buttons, and other advanced features such as one-page checkout, guest checkout, and a lot more.

If you are not much of a developer, do not worry. Because most of the templates can be customized without touching the code or getting the help of an eCommerce website development company.

Template customization options allow you to refresh or to enhance your existing website templates without requiring a complete redesign.

5. Is Your eCommerce Theme Responsive?

mCommerce has been growing steadily for years, and this trend is not going to fade away anytime soon. So your theme must be responsive. A responsive theme makes it possible to adjust the layout of your website across different screen sizes and devices.

A responsive theme is also important when it comes to SEO, as Google’s new search algorithm favors a responsive website.

Most templates today provide responsive, mobile-ready themes. However, there are still some templates that do not offer such layouts. Ensure that you do not choose such templates.

6. Is the Theme Browser Compatible?

Like the devices, not all the users will visit your website from the same browser. There are different browsers on the internet, and each browser has different configurations. Therefore, they display your website differently, which not just affects the appearance of your site but also user experience.

Before deciding on your template, you must choose a one that is compatible with the most common browsers like Mozilla, Google Chrome, Internet Explorer Safari, and Opera to give visitors a consistent look and feel.

Benefits of Using eCommerce Template and Themes

Now you know how to choose the best template for your eCommerce website. Yet, one question must be haunting your mind.
While you can hire a company offering eCommerce website development services to build a custom template for you, why should you use a ready-made template for your eCommerce site?

The answer to this question is, given below. Let us dive into that

1. Easy, Simple to Use

Ready-made themes help in easy website building. A template can be used by anyone who does not have any programming knowledge. You can get access to various elements like fonts, color schemes, forms, buttons, social media integration, and more. You can just drag and drop the elements you would like to have on your eCommerce website.

2. Cost-Effective

Building your eCommerce website from the scratch is a time-consuming process. Time is considered more valuable than money for businesses.

Instead, choosing an existing template is a cost-efficient solution to launch your store online.

There are a lot of free eCommerce themes available, while others come at a nominal price. With various easy-to-use tools available to build your eCommerce site, it can negate the expenses of hiring a developer to build your site. Furthermore, if you wanted to update the look, you can do it yourself without burning a hole in your pocket.

3. Variety of styles to choose from

Fortunately, there are many templates available in the market that comply with the industry standards. You can also find templates that are built for specific business lines. For example, if you wanted to have a one-page site that displays all the information, you can find a template for that too.

Moreover, a lot of template providers also offer a trial period to test if their template suits your goals and needs.

4. Enables Quick Launch of Sites

As already stated, developing a website from scratch using custom templates can take weeks. You need to hire a reputed eCommerce website development company, discover the features which you need and do not need, and take care of the development process from pillar to post. It requires more time and effort.

Rather you could take advantage of the templates that are readily available and customize it to match your goals and requirements.

5. Hassle-Free Support

With the constant evolution of technology, you need to update your site regularly. If you have built a custom site using a developer, you will need their help to fix an issue on your site or to update anything on your site.
Whereas readily available templates are consistently updated by the developers who create them, ensuring your website stays up-to-date.

Furthermore, templates also have large support communities where you can get a solution for any problem related to the template.

6. Preview

Template providers often provide trial and functional demos for you to know how your website will be looking and if it is a good fit for your business.
You need to ensure that it has all the features and flexibility you expect.

7. In-Built SEO Features

SEO is one of the most crucial factors to make your online business successful. It helps your eCommerce website to be easily found by Google, and therefore, more likely to appear on the top of searches.

Luckily, most of the eCommerce templates today are SEO-friendly. Added to this an eCommerce template also offers additional control over the key factors like creating Title, Description, and URL structure that can make or break your site’s presence in the search engines.

When Should You Opt For Custom Development?

Pre-existing templates aren’t for everyone. Depending on your business needs, you may need to pursue custom development.

If you are looking for a hot off the fire design, you will want to hire an eCommerce website development company to create a custom-coded solution from scratch. While it is more expensive and time-consuming, it will be truly unique.

Final Thoughts

eCommerce themes and templates reduce costs, exasperation, and time while uplifting innovation, user experience, engagement, and ultimately conversion. This means only one thing – eCommerce themes and templates play an integral role in the success of your online business. Carry on – choose a template for your online business, enliven it, and make it your own.

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