SEO – The Indispensable Catalyst for E-Commerce Websites

What is SEO?

SEO, an acronym that stands for Search Engine Optimization refers to a series of smart business strategies that meticulously assist a website to successfully rank on the top of the online search results in various search engines such as Google and Yelp.

Search Engine Optimization services are extremely important for a business as it makes a business stand out in the eclectic digital space, thereby giving it a cutting edge advantage over its competitors.

However most individuals are actually unable to comprehend how powerful and puissant can good SEO services be for their business.

SEO is especially important or rather indispensable for e-commerce businesses, especially in today’s virtual aeon.

Furthermore you would be startled to know that a whopping 39% of the entire e-commerce traffic generates solely from online search on various search engines. This hence highlights the crucial need for smart SEO services, that are undoubtedly of paramount importance.

We however would like to take you through a detailed guide on SEO services, and their immense role especially in e-commerce website development.

Why is SEO so important?

SEO is the conventional industry standard for all kinds of websites. No matter what you sell, the most effective way to drive audience to your website is by virtue of robust and unbeatable SEO services.

SEO is a brilliant catalyst that helps businesses create a powerful virtual presence in the digital domain by being on top of the search pages.

It assiduously determines what ranks on search engines.

SEO is unquestionably the puissant czar that determines and brings forth the most popular and helpful business websites on search engines for users to scout and go through.

Businesses therefore need to understand it’s crucial role as SEO services are the ultimate driving force for business rankings on various search engines.

Why is SEO Crucial for Successful E-Commerce?

Good SEO services play the most important role for e-commerce businesses. E-commerce stores benefit humongously from smart search engine optimization services. Online stores particularly need to have a thoroughly wide digital presence for being more visible on the search engine results pages (SERPs). Also when digital shoppers scout for products that your business sells, they may come across your e-commerce website but only if your business has a high virtual ranking so that it pulls in more traffic, and SEO is therefore the key for successful e-commerce.

You might be able to get traffic from paid searches as well, but it is important to note that SEO doesn’t burn a hole in one’s pocket and it costs much less, albeit it is supremely effective and one of the most powerful and result oriented way for e-commerce businesses to attain success and caste a humongous virtual presence with high virtual rankings.

E-Commerce SEO usually includes smart optimization of the headlines, various product descriptions, internal link structure, meta data and other navigational structure for smooth search and efficient user experience. You must ensure that each product that your business sells must have a dedicated page designed to it in order draw greater traffic from various search engines.

E-Commerce businesses particularly need to focus on SEO services for better and higher ranking and for greater customer acquisition purposes.

Ranking an e-commerce website is however an onerous task as you need to assiduously squeeze in keywords in small product descriptions, whilst also ensuring that your website is user-friendly, and also taking into consideration a lot of other nitty gritty factors that are pivotal for successfully running an E-Commerce store. SEO services for e-commerce businesses are therefore not a cakewalk.

We however might just sound a little biased but ErisnTech offers excellent  E-Commerce web development services and SEO services.

We have a panel of dexterous SEO dozens who magically optimize e-commerce websites, assiduously aligning it with SEO, and thereby helping businesses magnify by garnering customers from across the globe.

Also it is pertinent to mention that there is an entwined and an interwoven cycle between e-commerce web traffic, great SEO services and higher sales with business growth.

Good SEO services helps bring in more traffic to your website and this thereby gives your company the ability to successfully carry out more sales.

PRO TIP – Blogging is the secret key to help rank your e-commerce site.

It is important to note that search engines work as an answering machine. They are structured in a manner that draws answer to almost any and every user question. And your blog shall cater to those questions, making your e-commerce website rank in the most easiest and efficient manner.

You however need to make sure that your e-commerce website blog should align with your business profile and you should pay close attention on what the customers usually search online.

For example – In case your business deals with antique artefacts, you need to see that your potential customers might be scouting for Russian or Hispanic artefacts or even the silver Rajasthani jewellery.

Similarly if yours is an online website that sells products for new born infants, then you need to take into consideration the varied different online searches that new parents would most likely undertake regarding their baby’s clothes or nutritional requirements.

And well if you carefully put in such blogs on your e-commerce website, then you are sure to drive in heaps of traffic that would definitely help your business grow manifolds.

However it is appurtenant to mention that your blog should mandatorily be SEO optimized with the most efficacious SEO keywords and the apt keyword density as that would yield the results for your e-commerce website.

Furthermore before you make use of any keyword, you need to do some prior research on it. You must know how frequently do people search for it, that is you need to take into account the keyword search volume. Also check how competitive the keyword is in the paid advertising domain that is for cost per click or the CPC, and meticulously scrutinize that what users are exactly looking for when they make use of that particular keyword.

Also you need the most incredible content in place so as to captivate and pull the attention of the website visitor. We say so because over time the search engines would automatically start ranking your website, and would consider it as a credible source in case visitors stay on your website for long, and the only driving factor that can compel an online user to do so is amazing content.

Your content however needs to adhere to all the search engine optimisation rules in order to augment the ranking of your e-commerce website.

Great SEO is therefore an integral and the most indispensable part for any e-commerce website development and we at ErisnTech furnish the most nonpareil e-commerce web development services that help online businesses stand out and make an impressionable image, whilst also ranking highly on varied search engines.

We help businesses increase customer conversions with our powerful SEO services that gives businesses a greater visibility and sublime ranking on search engines.

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Camera Switches: The Incredible & Unique Face Gesture Feature by Android 12 Beta Version

Google is adding an incredibly brilliant accessibility feature on its Android 12, rendering an amazing mobile app solution that would let users magically control their phones by way of their facial expressions. 

 

This powerful and a one of its kind mobile app solutions by Google has annihilated the app development services and the American tech giant has alluded to this absolutely unique and sui generis feature as the Camera Switches face gesture that is compatible on the Android 12 beta version. 

 

This wonderful feature of the Android 12 shall enable users to effortlessly access and control a host of functions on their mobile phones using various different facial expressions such as raised eyebrows and the sweet smiles, that the mobile interface shall recognize and thereby function accordingly. Furthermore users can even set up several other eclectic facial gestures such as open mouth, wide smile, look up, look right or look left, and a lot more alike!

 

And well we are sure that this mobile app solution sounds really exciting, and it would be even more exciting for users to try this magical new feature that would indeed transform the erstwhile conventional use of phone as these varied features can be automatically set up for performing innumerable different tasks on a personal cell phone. 

 

Android phones usually offer a set of accessibility features, especially to cater and assist to individuals with disabilities, and even this facial features that Google has tirelessly worked on, shall not only add the extra fun to our regular and banal phone use, but shall also help such disabled individuals to a tee especially with its hybrid app development services in India. 

 

This new feature has been added to the Android Accessibility Suite and furthermore it is a part of the upcoming Android 12 update, that would indeed transmogrify our conventional phone use. 

 

The new feature that is referred to as “Camera Switches” was primarily spotted on the Android 12 beta version by the XDA Developers. It is available under the Switch Access, that is one of the major services available in the vast Android Accessibility Suite app. It renders few tools that enables users to interact with their Android device, albeit sans using their mobile touchscreen. Camera Switches is the puissant catalyst that radically transforms the ordinary by taking things up a notch, by way of permitting users to use their Android device but just with their facial expressions.

 

This feature is especially useful for those who might consider touch controls as an onerous Herculean task. Unlike voice commands, this mobile app solutions of face expressions are absolutely silent and this would make the control much more easier to use, both in public and even inside a silent environment. Furthermore in the recent releases, Android has successfully adopted a number of accessibility characteristics which like these facial expression commands are pointed at making the phones much more manageable, and easier to use, especially for the less privileged people who suffer from various different physical disabilities. 

 

Also it is appurtenant to note that this incredible feature, that Camera Switches facial expression truly is, can be easily used to control and access various functions via a mobile phone such as simple scrolling, going to home page, or even quickly viewing the settings and the regular mobile notifications. The users can seamlessly adjust and manoeuvre the sensitivity of this sublime software for identifying various facial expressions, thereby letting the software cease any unsolicited incidences of accidental activations. 

 

However all the tech savvys and other users must note that Google has explicitly acknowledged and mentioned that Camera Switches consumes a lot of battery power and is hence very much power intensive. Google therefore recommends that Camera Switches must only be used when the phone is plugged in, for enabling smooth and hassle free performance of this terrific mobile app solution. 

 

Also facial expressions as simple as opening up ones mouth shall trigger automatic actions on a users android mobile phone, such as it would automatically open up the notification panel and similarly raising ones eyebrows would return the user to the original home screen. Your android device would perform a range of different functions just on basis of your facial expressions, and you can even calibrate those facial gestures to leverage and alter various different automatic actions, that your android mobile shall perform by virtue of this splendid new innovation. 

 

Such functions would enable users to smoothly use their phone via all the aforementioned gestures, including accessing various different notifications, touch and hold, easy navigation to the home screen and scrolling forward, backwards through innumerable different pages etc. Furthermore users can also personalize and modify the size and duration of the face gesture. Also when this commendable mobile app solution is in use, a constant notification icon appears on the screen, thereby intimating the users that the camera of their android phone is in use. 

 

Google has thoroughly ensured that users would know when Camera Switches is in use as the moment a user looks in front of the mobile camera, and makes any of the above mentioned facial gestures, the Android phone shall detect and enable the incredible Camera Switches feature, that always comes alongside a notification in form of an icon on the screen. This persistent notification indicates that the camera is in use with the Camera Switches feature being active. 

 

However keeping user privacy in mind, Google has scrupulously annexed a note in the setup routine ensuring all users that images captured by Camera Switches are not stored anywhere or are not sent to Google under any circumstance, thereby protecting and ensuring complete user privacy. It is also pertinent to mention that as per the XDA Developers, facial expressions that also comprises of looking left, right, or up may be used to access a wide number of controls, ranging from scrolling, to going home, or even viewing quick settings and notifications. Screenshots delineated below exhibit that users can alter and a just how sensitive the software is whilst recognizing various facial expressions, and this should ideally limit the potential for any accidental activations.

 

 

The erstwhile variations of Android comprised of developer APIs to construct mobile app solutions for individuals with disabilities such as the incredible voice commands driven menuing programs. However this time around, Google has broken all barriers and has added a new performance mobile app solutions that lets users primarily reply to 6 unique facial cues that are enumerated as below –

 

• For opening mouth

• For smiling 

• For raising eyebrows

• For looking leftwards

• For looking rightwards

• For looking out up. 

 

An app may automatically reply to a user opening his mouth by opening a highlighted file, for example.

 

Camera Switches is indeed an absolutely fabulous feature that Google has come up with, and it would definitely benefit a lot of people from all walks of life. Currently there are a limited few gestures that Google has rolled out at present, but however Google has sure piped up a lot more, that it has in store, and so let’s keep our fingers crossed and eagerly await for something much more magnificent in the near future.

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Top SaaS Trends You Should Watch Out For in 2021

2020 was a year of disruption and reliability on digital technology increased as companies responded to the rapidly changing business environment. According to Gartner, SaaS application development services are taking over the public cloud services market. 

Businesses, irrespective of their size, are turning to cloud-based software as a service (SaaS) as part of business continuity strategies to weather the disruptions. This, in turn, led to the increase in SaaS spend per company by 50% in 2020 compared to 2018.

With the advent of new technologies, SaaS trends are expected to grow rapidly and create a major impact on businesses. So, if you’re not aware of the SaaS trends, tools, and statistics shaping the tech this year, we’ve got you covered.

 

What is SaaS?

 

Software as a service (or SaaS) is a way of delivering software that can be accessed from any device with an internet connection and a web browser. Instead of installing and maintaining software the SaaS provider host, maintain and manages the application, including security, availability, and performance.

 

Types of SaaS Products to Include in Your Stock

 

SaaS has become so accessible that businesses can now implement SaaS products for nearly any area of business practice. Cisco forecasts that SaaS will account for 75% of the workload in 2021.

 

Some of the most common types of SaaS applications available include:

 

  • Customer Relationship Management (CRM)
  • Payment gateways
  • Project management
  • Web hosting and eCommerce
  • Accounting and invoicing
  • Data collection and management
  • Human resources
  • Communication platforms
  • Marketing (for example email marketing
    software)
  • Sales
Top SaaS Products for Businesses in 2021

 

You can find SaaS tools for every business function. However, with countless companies emerging to be a part of the buzz it can be quite overwhelming to select the best SaaS tool. Thus, we have curated a list of the top 10 SaaS products that can enable the smooth functioning of your business.

 

  • Bit.ai – Document collaboration tool
  • Elink – Content curation tool
  • Trello – Project management tool
  • Slack – Communication tool
  • HubSpot – CRM, Sales, and Marketing SaaS software
  • Buffer – Social media management
  • Intercom – Customer support tool
  • BambooHR – Human resource tool
  • Freshbooks – Accounting tool
  • Toggl – Productivity tool

Top SaaS Trends For 2021

 

Whether you are a startup or an established business, you have to be on top of the latest SaaS trends to stay ahead in the competition. Here are the top SaaS trends to follow in 2021.

 

  • Artificial Intelligence and Machine Language

AI is expected to contribute $15.7 trillion to the global economy by 2030. Artificial intelligence is getting linked to the software of all types. AI when integrated with SaaS can automate services, analyze data, optimize business operations, enhance security, and improve productivity.

 

For example, Remove.bg is a SaaS software company that Alt-text uses AI to automatically remove background from the image. After the company started to use AI to enhance their software, their searches and growth climbed steeply.

 

 

                                                    Image source: Exploding topics

                                Alt text: growth chart of AI-powered software Remove bg

 

Machine Learning, a segment of AI, is also gaining popularity due to its distinctive potentiality. From offering automating responses for better customer experience to streamlining business operations, it benefits businesses in numerous ways.

 

In the B2C industry, Spotify is a great example that uses ML to offer personalized song suggestions to its users.

 

  • Low-code or No Code SaaS Platforms

Coding software from scratch no longer exists. As per recent data, the global low-code development platform market is expected to generate a revenue of $187 billion by 2030.

 

SaaS platforms are no more only for developers or tech-savvy people. They are for anyone. You don’t require much technical know-how to use them. Their UI and UX are straightforward and anyone can use them. Apart from this low-code tools also offer a lot of benefits including, reducing app development costs and accelerating the development process.

 

For example, Ninox is a cloud app development platform that can help you develop custom business apps with no-code or low-code.

 

  • API’s and Integrations

A survey conducted by Mulesoft revealed that 90% of global SaaS vendors considered integration crucial to driving top-line revenue. With the high demand for SaaS product development services, SaaS developers are focusing on adding integration capabilities to their products. 

 

Businesses want SaaS tools to easily work with existing processes and other tools their team is already using. Thus, this trend will deepen in 2021 and more SaaS service providers are expected to offer more refined integration solutions instead of redirecting their customers to third parties.

 

  • Micro-SaaS

The SaaS industry has become increasingly competitive. Thus, in 2021 and beyond SaaS software companies will have to find new ways to offer value to their users. 

 

This cutthroat competition has made several SaaS companies become micro-SaaS companies. Micro-SaaS products offer one important function and usually, they are add-on, extensions, or accessories to a bigger SaaS product. For example, Grammarly is a stand-alone micro-SaaS product for Google docs. 

 

Micro-SaaS are generally run by a small team. They can be deployed faster and managed with very few people.

 

The Bottom Line

 

2021 is set to see huge growth and the increasing reliance of businesses on SaaS. By embracing these essential SaaS trends, you will get the ball rolling in 2021, enjoying the increased success and growth of your business. If you’re ready to grab the future of SaaS and benefit from your SaaS solution, contact us.

 

At ERISN, we always stay in the loop of the latest SaaS trends to provide our clients with high-quality, market-successful cloud computing services.

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How COVID-19 is Transforming E-Commerce

2020 was a challenging year for all industries. For better or worse, no industry has gone untouched by COVID-19. Despite the slowing economic activity, COVID-19 has accelerated digital transformation and put eCommerce at the forefront of retail. 

 

The e-commerce industry grew like never before during the pandemic. There has been a huge shift in demand from brick-and-mortar retail to online shopping. 

 

According to the UNCTAD report published on May 3, 2021, the impact of COVID-19 increased online retail sales’ share by 3% (16% to 19%) in 2020.

 

Strict lockdowns, social distancing, together with the strict confinement measures generated an increase in demand for online shopping. 

 

And of course, the rapid development of the online sales and e-commerce industry forced marketers to adapt to the new reality and revise their strategies. This can help them have a better chance of surviving supply chain disruptions. 

 

Thus, retailers are looking for e-commerce web solutions to create a strong e-commerce strategy and to stay afloat in the market.

 

In this article, we’ve put together some facts on how exactly COVID-19 is changing the e-commerce landscape and some tips for online retailers.

How COVID-19 is Changing the e-commerce Landscape?

 

As already stated, the huge shifts from brick-and-mortar sales to e-commerce are evident across countries. For example, India’s e-commerce order volume increased by 36% in the last quarter of 2020. E-commerce was considered the saving grace during the pandemic that helped millions of people get what they wanted at their doorstep. 

 

Many Benefit, While Some Fall Behind 

 

As per the survey conducted by Searchnode , 90% of the companies saw an increase in online sales. However, 6% said that their e-commerce revenue decreased during the pandemic.

Furthermore, based on the new circumstances, the product categories that people choose to buy online also continue to change. While medical, health, and safety products have the highest e-commerce sales, categories like jewelry, fashion, luxury, and travel have been experiencing significant losses due to the pandemic. 

 

Opportunities and Challenges for e-commerce

 

At present, nobody can foresee the full-fledged impact of coronavirus on the e-commerce industry. Yet it is still possible to find various opportunities in a retarded market and a few are listed below:

  • E-commerce will help not just big brands but even micro, small and medium enterprises (MSMEs) expand their market reach, beyond geographical limitations. 
  • Tapping into social commerce is the perfect replacement for the unplanned purchase that were previously made in-store.
  • Brands are also using different formats like live shopping and catalog ads to bring the in store experience directly to customers at home.
  • Developing e-commerce web solutions has become one of the most demanding service requirements during this pandemic. Several small business owners are turning to a good e-commerce web development company to develop an app that suits their business model and requirements.
  • Introducing various technologies like Augmented Reality(AR) and automated conversational chatbots in e-commerce web solutions can mimic the personal assistance that customers are used to receiving in-store.

As often stated, opportunities often come with challenges. Some of the possible challenges are listed below:

 

  • The sudden surge in the e-commerce industry could lead to product shortages.
  • The transport restrictions can lead to supply chain disruptions. A recent poll by the Institute of Supply Chain Management revealed that 75% of companies reported supply chain disruptions. 
  • Online businesses are facing new tax impositions that serve as a great obstacle for them as it will reduce their profit.
Practical Tips for Online Retailers

 

E-commerce doesn’t mean just having a brand name and selling products online. There are various factors that need to be considered before thinking about success. Listed below are a few tips:

Optimize the business for the new normal – The first and foremost step is to launch an e-commerce store with the help of a good e-commerce web development company. Compare with the competitors’ site and find areas that haven’t been covered by them and include those. Bring customers online – Let the customers know that there is a web store that is live and operational. Help them navigate to the web store. 

Look after the demands of existing customers – Prioritize the demands of existing customers and support them when they’re in financial need. Help them find products that can get through this pandemic.

 

  • Make the e-commerce platform meet the demand of B2B customers – Ensure that the web store displays all relevant information, is optimized to handle the complexities of B2B order, and is free from errors.
  • Have an organized return process – Make sure that the return process is stress-free. If possible, add a tracking option to help customers know the progress of their return or order.
  • Deal with supply chain disruptions – To avoid delayed deliveries and unprofessional customer service, always display real-time stock levels. Also, ensure that the items are marked as out-of-stock if it’s unavailable. 

Don’t have a web store yet? It’s high time you launch one now!

 

Pandemics hopefully will fade, but eCommerce is likely to stay forever. So, now is the right time to start an e-commerce store to thrive in the market despite the Covid-19 pandemic. 

There are just three things to consider before starting your web store – short-term possibilities, long-term changes in buyer behavior, and finally choosing the right e-commerce web development company


Get started now and watch your online sales skyrocket. 

 

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How Can Digital Marketing Benefits Health Care and Medical Industry

Organizations in the health care and medical industry use jumping on the digital marketing bandwagon to thrive in the competitive online world. Hiring a digital marketing agency is a necessity as it allows healthcare brands to expand their outreach.

Unlike earlier, now patients use the internet to consult with doctors or schedule appointments at the hospitals. With health care available at the fingertips, hospitals, clinics, and health care providers are using digital marketing for providing a better patient experience.

Here we’re sharing a list of digital marketing benefits that the health care and medical industry can reap by hiring professional digital marketing companies.

1. Search Engine Optimization

SEO is an integral part of digital marketing services. With this, organizations belonging to the health care and medical industry can reap multiple benefits. From increasing online presence to driving organic traffic, there are many ways SEO can prove beneficial for health care companies.

Through SEO services, digital marketing companies enable your brand to receive a higher search engine ranking. This is crucial for every company as it allows them to thrive in the competitive digital landscape.

Erisn is a leading digital marketing agency that uses effective SEO strategies to acquire potential leads for the business. Patients looking for health care services often search online, and our SEO services ensure that your site is among the first to show up during the search.

2. PPC Campaigning

Want to boost the web traffic to your healthcare company’s website? Through PPC campaigning, digital marketers instantly increase web traffic. It is a time-tested marketing tool that does not depend entirely on algorithm changes.

Investing in a pay-per-click campaign yields high ROI as it is a sure-fire way to reach out to more customers online. It allows health care companies to target a specific audience. Being the top digital marketing agency, we use various strategies like demographic targeting, geographic targeting, and device targeting to make the campaign successful.

This digital marketing service allows the health care brand to reach the target audience effectively. It is a cost-effective way to generate high ROI.

3. Social Media Marketing

Nowadays, everyone uses social media websites for various reasons, including checking health information and booking schedules at clinics or hospitals. This is where running social media marketing campaigns can come in handy for the health care and medical industry.

A hospital or health care professional with a proper social media presence is bound to receive more attention than others. Patients looking for health care advice or service, often use these channels like Facebook, Twitter, Instagram, etc., to contact the specialists.

By harnessing the power or social media marketing, digital marketing companies are helping health care organizations reach out to more patients and provide better services. Moreover, this is a cost-efficient marketing tool that allows organizations to build lasting relationship with their customers.

4. Content-Based Marketing

Through content-based marketing, health care organizations can drive engagement. By posting valuable content on the official website and social media pages, hospitals and clinics can increase their outreach and retention.

Blog posts on health conditions, articles sharing tips and tricks, video content, infographics, etc., are some of the best type of content you can share with your target audience. This is a great way to connect with the patients who visit your site.

Most digital marketing companies use content-based marketing for reaching out to more customers. Other benefit of this marketing tool is that it can boost the conversion rate and build credibility among online users.

5. Customizable Marketing Strategy

In today’s ever-changing world, digital marketing companies design customizable marketing strategies to fit the unique requirements of the brand. It allows the hospitals and clinics to cater to the changing demands of online users.

Erisn is a trusted digital marketing agency with multiple years of experience working with health care brands. Whether you’re a small-size health care brand or a large hospital, we customize marketing strategies as per your brand’s demands.

Concluding Remarks

From building credibility among patients to sharing valuable health-related info, there are many ways in which these services can benefit a firm. Leveraging Erisn’s digital marketing services will allow medical firms to provide convenient and faster services. Give us a call today to find out about our digital marketing services.

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Future of Ecommerce With An Artificial Intelligence

AI offers a blend of science and human intelligence, making it one of the most sought-after technologies in today’s time. This tech has had a monumental impact on the ecommerce industry. It is safe to say that AI has embedded itself successfully in various aspects of ecommerce.

The tech has revolutionized ecommerce and continues to do so. In fact, as per a few market reports, the impact of AI is only going to get bigger in the future. The ecommerce industry is going to look very different by integrating AI tech into its business operations. Cost reduction, better time management, and higher productivity are also some of the benefits of integrating this tech in ecommerce.

From smart shopping, virtual assistants, voice search, personalized shopping, etc., AI has already transformed the ecommerce landscape. Due to the rising demand for AI solutions, ecommerce businesses are hiring firms offering ecommerce development services with Ai-driven decisions. Here we’re letting you know about the future of ecommerce with AI solutions.

Importance of AI in eCommerce 

AI plays a crucial role in ecommerce. By using this cutting-edge technology, businesses can create a customer-centric platform. Companies are harnessing the power of Big Data to improve customer experience and retention.

Through voice assistants, chatbots, visual search, intelligent search, etc., AI is allowing ecommerce companies to keep up with the increasing demands of the customers. Firms are using AI-powered search engines to keep track of customer behaviour. They’re using the technology to remove fake reviews from the online store.

From making informed decisions to offering a personalized shopping experience to the customers, AI plays a highly important role in the way ecommerce firms conduct business and interact with their customers.

How Can AI for eCommerce Help the Business? 

The massive impact of AI on ecommerce is already evident. Ecommerce businesses across the globe are using AI technologies to offer a better user experience and help the firm thrive in the competitive landscape of the ecommerce business.

Artificial technology has affected various aspects of this industry. The technology has allowed firms to offer personalized marketing that helps brands engage with the customers. Through personalized product recommendations and search, firms can boost their online sales.

Using AI facilitates businesses to have access to a wealth of data that leads to an improvement in the performance of the e-shop. Also, this ground breaking technology is allowing companies to automate operations across departments like warehouses, customer support, etc.

A majority of the ecommerce giants in the world use AI to streamline business operations and reach out to customers on a global scale. Firms of all sizes are jumping on the AI bandwagon to help their business thrive in the online landscape. With the help of this technology, firms are able to make data-driven decisions. Due to all these factors, the interest in AI is rising.

Which AI eCommerce Solutions to Look Forward To?

One area of ecommerce in which AI solutions are bound to make a big splash is warehousing. Robots are expected to become ubiquitous in the near future. There is a good chance that ecommerce businesses will use robots in their warehouses for inventory management.

Virtual buying assistants are also going to be a popular choice among ecommerce companies. Integrating the e-store with this AI tech can help the firm save cost and also offer an enhanced shopping experience to the customers.

While technologies like voice search, image search, and chatbots are already in use, the above-stated AI solutions are going to be in-demand in the future. Businesses should hire ecommerce website development companies that offer the latest AI ecommerce solutions.

Wrapping Up

There is no denying the fact that AI is the future of ecommerce. The technology is expected to evolve and grow, thereby driving the chance in every industry, including ecommerce. With AI taking over, ecommerce development services will have to offer AI ecommerce solutions to allow the business to meet the changing demands of the industry.

You can hire Erisn, one of the leading ecommerce website development companies, for integrating AI solutions into your online shopping store. Equipped with a team of skilled and qualified developers and designers, the company offers AI ecommerce solutions to allow firms to gain a competitive edge.

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Mobile App Maintenance Services: Why & How Often You Should Update your App?

We seldom talk about advantages of refreshing applications on our blog; however the issue is discussed in this article. We’re accustomed to talking about the application improvement itself and disclosing how to construct a utilization of a specific kind. Nonetheless, if the application has just been made, what’s straightaway? Can a portable help proprietor bear to settle for the status quo?

Actually, no, the principle work has quite recently started! Since, supposing that the making of an application is a troublesome undertaking with mobile app development services, its upkeep is certifiably not a lot simpler one. That is when versatile application refreshes act the hero! Be that as it may, how regularly would it be a good idea for you to refresh your application? Furthermore, regardless of whether do you have to do this by any means?

All things considered, we should perceive any reason why versatile applications need successive updates related to mobile app development services.

1. Individuals Love Oddities from a Mobile Application Development Company

Truly, individuals love new things… and new highlights, with regards to applications. So put forth a valiant effort to astound and satisfy your clients offering them fascinating and accommodating iOS and Android application refreshes.

Likewise, by refreshing your application, you’re getting an incredible reason to send a spring up warning to show your clients that you care about their desires.

2. Down with all That has Lost Significance 

Life goes ahead, everything is evolving… this applies to applications either. It’s imperative to comprehend that any portable assistance isn’t an old chest loaded down with pointless things; actually, it is a living article that must be continually advancing to address the clients’ issues.

3. Status Factor 

Clients can generally observe when the application was keep going refreshed on Google Play or Apple Store. Furthermore, if the portable application refreshes recurrence fails to impress anyone, don’t anticipate that you (that is, your organization) will be paid attention to.

4. Change of your versatile procedure

We trust you see that it is so imperative to gather measurements to discover how famous your application is. Maybe, versatile application refreshes are not your number one task to take care of, but rather the need to play out this work gives different outcomes as well – you can check the insights and reach inferences about whether you have to change something in your portable technique.

5. Improvement of the Client Experience 

This thing of advantages of refreshing applications sums up the entirety of the above mentioned. The steady support and customary updates of utilizations emphatically influence the rating of the versatile program in the business sectors, the client audits, and thusly – the client experience. This additionally prompts an expansion in the quantity of application downloads (which influences your benefit).

Things being what they are, summing up: for what reason do applications should be refreshed so frequently? Since refreshes keep a versatile application on top. In any case, shouldn’t something be said about the recurrence of application refreshing?

Application Update Recurrence: Consistently or Once Per Month? 

Applications being oftentimes refreshed are more esteemed by clients as well as by App Store and Google Play. Yet at the same time, how frequently would it be a good idea for you to refresh your iOS application (just as the Android one)?

  1. On a basic level, there are a few very basic other options:
  2. Normal updates. It implies there is a sure arrangement of versatile application refreshes.
  3. Due to legitimate need: bug fixing, new component communication, etc.

Voluntarily (you update your application at whatever point you need, with no timetable).
The initial two things appear to be more right. All things considered, everything needs its own framework. Besides, you should facilitate the new element improvement with an arranged update communication.

Be that as it may, what is normal? When seven days, a month, a year? What would it be a good idea for you to consider while deciding the application update recurrence?

Components to Consider 

How frequently would it be advisable for you to refresh your application? Would you be able to do this consistently? Why not, on the off chance that it is so helpful?

Most importantly, Apple and Google wouldn’t permit you to refresh your application consistently. Also, such an action may appear to be dubious, and clients can say: “It’s just a brief time after the last update communication! Would you be able to do everything simultaneously?”

Thusly, everything needs a measure and a brilliant mean, including – with regards to the recurrence of application refreshing. It stays to discover this measure.
Insights information

Thinking how regularly to refresh your application, you ought to be guided by the measurements information.

As should be obvious, free applications all the more frequently communication refreshes. In any case, this is normal: at long last, a free application acquires on paid highlights, in-application buys, and publicizing… it powers versatile assistance proprietors to ponder the nonstop extension of the application usefulness, its improvement.

Coincidentally, in this article, we discussed how to adapt your application from a mobile application development company

That is, you ought to not fanatically worry with the versatile application refreshes recurrence, yet you cannot postpone with the following redesign either.

All in all, contrasting 500 top applications, we can sum up that the ideal application update recurrence ought to be from 20 to 40 days.

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Turn Your Ecommerce Store Into Mobile Commerce App

Mobile commerce app is the future of ecommerce. The advent of innovative technology like AI and the surge in the use of smartphones all over the world has led to the emergence of mobile apps as the ultimate technology. More and more firms are adopting the mobile-app strategy to reach out to customers on a global level.

In recent times, a majority of the established ecommerce companies are reporting more sales from their mobile apps that the ecommerce stores. This is an indication that the trend of the mobile app is here to stay. Most companies specializing in ecommerce solutions are offering mobile commerce app development services to keep up with market demands.

Here we shed more light on the popularity of ecommerce mobile apps and the reason why an ecommerce firm should transition from an ecommerce store to an app to thrive in the competitive world of ecommerce.

E-commerce vs M-commerce

  1. E-commerce sites work on all devices like laptops, etc., while m-commerce works only on smartphones and tablets.
  2. Ecommerce stores offer limited mobility when compared to mobile apps.
  3. Ecommerce stores generally do not facilitate location tracking, while with mobile apps firms can locate the location of the user and offer location-based services.
  4. Both e-stores and mobile apps can only work with an internet connection.

 Key Benefits of M-commerce for Business

  1. Enhanced user experience.
  2. Higher reachability through push notifications.
  3. Creates new marketing opportunities for the company.
  4. Gives access to valuable user data.
  5. Reduces the overall expense.
  6. Offers a higher return on investment.
  7. Allows companies to offer tailored content as per the preferences of the user.

How to turn your ecommerce store into a mobile commerce app?

The below-stated steps can help turn your e-store into a mobile app. Each of these steps plays a crucial role. Continue reading as we delve deeper into this step-by-step guide.

Step 1: Platform Identification 

Identifying the platform on which you build the mobile app is the first step in this long and complex process. There are plenty of platforms that allow firms to develop mobile commerce apps. However, each of these options come with their own set of pros and cons.

Picking the platform that fits your business requirement, budget, and offers value for money is the smart thing to do. Some of the most sought-after platforms that you can pick from are WordPress, WooCommerce, etc.

Step 2: Design the UI & UX

The design of the UI and UX can have a huge impact on the customers. This is step during which you design the interface depending on how you want the ecommerce mobile app to look. The logo design, color, font, theme, etc., are determined during this phase.

The visual appeal of the app either attract customers or drive them away. The UI and UX design is always considered to be a critical part of ecommerce solutions.

Step 3: API Development 

In the API (Application Programming Interface) development phase, ideas become a reality. This stage is of utmost importance as it facilitates a mobile commerce app’s front end technology to communicate with the backend systems. It handles data and a plethora of other requirements of the ecommerce store.

Step 4: API Integration

During the step of API integration, the information and data is exchanged between the applications and software of the firm. A seamless integration is crucial for the proper functioning of the mobile app.

This is the step during which plenty of details about the products in the catalog get added to the system. Aside, from that API integration also plays an important role in keeping the app safe and secure.

Step 5: Testing 

This is the step in which the ecommerce mobile app is tested. It is critical to check if the app functions smoothly and efficiently. The experts will test the mobile commerce app to ensure that it is usable, functional, compatible, safe, secure, and performs as per the expectation.

This is an incredibly important step, as this where you get to identify issues or bugs that require fixing. It is the final step before the app heads to the deployment phase. Different companies use different methods for testing the app. Generally, a certain set of people are asked to test the app. This is a tried-and-tested way to determine whether the app is ready to hit the app stores.

Step 6: Deployment 

The last step involves the deployment of the app. This step takes place after the testing is done. In this step, the app is uploaded on various stores like App Store and Google Play Store. Before that, the firm needs to submit its apps to the stores.

If everything adheres to the guidelines, the store will accept the submission and put your app on the store. However, if something is not up to the mark, the store will ask the firm to resolve the problem. As one can imagine, the deployment stage is highly important as this is where you get the fruition for your hard work.

Primary Features of Mobile Commerce Apps 

Turning an ecommerce store into a mobile commerce app also requires ensuring the app boasts certain features. Here is a list of features that you must integrate in to the app.

Authorization

The authorization feature is essential for maintaining the safety of the mobile commerce app. With this feature, the mobile app authorizes the user and protects the account from online threats.

Push Notifications

Push notifications are referred to as the holy grail of marketing as they let the business connect with the customers. A mobile commerce app sends push notifications to the customers, thereby offering a more personalized online shopping experience.

Payment Options

Offering different payment options to the customers is a necessity. Ecommerce companies with mobile apps that do not offer this feature are less popular among modern-day customers.

Social Media Login

With this feature, you can let customers use their social media login credentials to create an account on the app or log in. This provides convenience to the customers, thereby enhancing the overall shopping experience.

Shopping Cart

The virtual shopping cart lets customers add a variety of products that they wish to buy before heading to the payment page option. Every ecommerce company needs to add this feature to its mobile apps.

Order Status Tracking

This feature allows customers to track orders and stay informed of the latest updates. With real-time tracking order feature, you can offer a better experience to the users. Integrating this feature in the mobile commerce app has become a must.

Customer Support 

Customer support features that use AI to offer prompt a resolution to customer queries are in high demand in the world of mobile commerce. Ensure that the mobile commerce app lets users contact the company either via email, chat, or phone.

Wrapping Up

Let the latest technology empower your ecommerce business by turning an ecommerce store to a mobile commerce app. The mobile apps offer personalized shopping experience to the users at reduced development costs. Adopt this strategy to stay abreast with the latest trend in the world of ecommerce.

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The Tools You Need to Make Your Startup eCommerce Site Successful

The eCommerce industry is booming and is showing no signs of slowing down anytime soon. Experts predict that the global eCommerce market sales are expected to grow to $6.54 trillion by 2022. This figure should make you realize that you are part of a huge market, with stiff competition. Furthermore, the COVID-19 pandemic has forced several eCommerce businesses across the world to come up with new ways to pivot.

If you are a budding startup, one of the wisest steps for you to know is that, before you go public, you should choose a set of eCommerce tools. Such tools are a must to grow and scale your eCommerce business. They also help you manage your online store with ease, keep you up-to-date with the required details, and aid in the functionality of your site.

The good news is, there is a ton of free and paid eCommerce tools available in the market that can help boost your productivity and make your online business more successful.

The bad news is, there is a lot to choose between and it just gets confusing and overwhelming to select the right tools for your business.

To kick things off, in this blog, we are going to give you some insights into a few helpful tools that can improve your business results.

1. Email Marketing

Email marketing is still one of the most used and cost-effective marketing platforms. Marketing is all about converting prospects into customers, and when it comes to conversions, email marketing is the number one choice for businesses.

However, to run successful email marketing campaigns, you need to choose the right tool. MailChimp is a go-to email marketing tool for many eCommerce business owners as well as eCommerce development companies. It offers email Sign Up form creation, easy designing, and actual sending in one place. One of the main advantages of using MailChimp is its ability to automate most of your marketing tasks. MailChimp also offers easy integration with other eCommerce platforms, tools, and social media platforms.

2. Analytics

Once your online store is up and running, would you like to know more about the online store and your visitors? Pick an analytics tool. The analytics tool will help you get an image of what is happening in your online store – from the location of your visitors to the most active pages on your site. This data can help you understand your customers’ behavior and needs.

When one thinks of analytics, the first tool that comes to mind is Google Analytics. It is the most popular analytics tool that is highly recommended for eCommerce business. Google Analytics can give you statistics on the number of visitors, their demographic, time of visits, and more. It also helps you know how many conversions you have had with regards to your set goal. Google Analytics can be integrated with any eCommerce platform.

3. Payment Gateway

An important part of an eCommerce business is the payment process. The payment processing system plays a crucial role in improving your conversion rate. A few eCommerce platforms like Shopify and Shopee have integrated payment services, but eCommerce stores build from the ground up need to integrate a third-party payment gateway.

Fortunately, several third-party payment providers make online transactions hassle-free and easy to manage. PayPal is one of the most common solutions available today, and it can be easily integrated with any e-commerce platforms or website infrastructure and supports all payment methods. You can integrate it yourself or get the help of a company offering eCommerce web development services.

4. Social Media Management

Social media presence has become a necessity for the success of eCommerce business. That being said, keeping social media profiles updated regularly is extremely important. Managing your business and updating your social media accounts will be time-consuming and will stress you out, especially for startups with a small team.

Luckily, there are social media management tools that make this task simple. One of the best social media management tool is Hootsuite. It is an easy-to-use platform that enables you to schedule posts for various social media accounts with just a few clicks. It does more than scheduling like team management, making it the best social media management tool.

5. Customer Support

Irrespective of all the tools and services you use to make your eCommerce site successful, nothing is more important than your customers’ satisfaction. Proper customer service is important to satisfy the customers. Without customers, your eCommerce business is nothing but an expensive dream.

Instead of following the conventional customer support method and handling multiple customer calls, offering a live chat on your site can be an effective way to offer customer support. The best live chat app which you can rely upon is ZenDesk.

Zendesk tracks the customer experiences through an intuitive interface and helps in creating the best customer experience in your online store. Using Zendesk on your eCommerce site can give your business a real competitive edge over others.

6. Photo-Editing Tool

An important part of your online store is the images you attach to them. If you’re not a graphic-savvy person, you will most likely be thinking to hire an eCommerce website design company or a graphic designer to do the job for you. But, it’s rather easy to use a photo-editing tool or graphic design software to edit the pictures perfectly.

To start with, you can use Canva, which is an easy-to-use tool for making your own graphics, be it a product image or a poster or social media post. Canva has pre-existing templates and graphics for every topic or if you wish, you can make one from scratch, and every template or graphic is sized according to specification, especially if it’s for social media use.

Final Thoughts

If you use the proper tools and strategies for your startup eCommerce site, your rates of success will significantly improve. The above list is certainly not a complete list of the eCommerce tools available to you. The options are almost boundless. We have listed the most important tools that you could use even without hiring or getting the help of an eCommerce development company.

If you are not able to use all of these, using even one of them could make all the difference to your eCommerce site, and bring in more success. With the use of these right e-commerce tools, you can maximize your profits online, while ensuring the best shopping experience for your customers.

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What Makes Swift Quintessential iOS App Development Platform?

With the rapid advancement in technology, there has been an increase in the programming languages too. The evolution of new programming languages has also created a huge impact on the iOS app development platform.

When you aim to develop a perfect iOS app, the first thing that you need to choose is the language that you will need for the project. Before Swift was launched, apps were developed using Objective-C – a programming language that is quite difficult to master. But, now, Swift has changed the way iOS apps are developed.

In this blog, let us see why iOS app development with Swift is considered the right choice by developers.

Swift – An Introduction

Swift is a highly intuitive pro-developer programming language introduced by Apple in 2014 for iOS app development worldwide. It is developed with the main objective of being beginner-friendly for the developers. Writing code using Swift is expressive and enjoyable at the same time as it is easy to understand and code.

The core features of Swift application development include – Safety, Fast, and Expressive. It allows developers to write code safe, fast, and expressive like a story.

And the best part is, Swift is also an intuitive and reliable programming language used to build apps for all Apple products like iPhones, iPad, MacBook, Apple Watch, and Apple TV.

Swift is compatible with devices with OS iOS7, OSX10.9, and higher.

Major Features of Swift

There are various methods and criteria to evaluate a programming language like operational semantics, syntax, structured programming, compatibility with other languages, and more. However, syntax and capabilities are considered the crucial factors in evaluating a programming language. Let us see how these two elements concern Swift.

1. Syntax

Syntax in programming language refers to the set of rules and regulations that describe the order and interdependency of words, characters, and grammatical structures in a programming language.
Syntax of Swift was initially a part of objective-C. But, several changes have been made over the years. These changes have made the Syntax structure of Swift simpler than Objective-C, offering an exceptional user experience, taking the business to the next level.

2. Capabilities

Swift allows easy integration of open-source dynamic libraries. These libraries contain instant solutions for routine tasks that let the developers reduce the size of the application, thus saving space in the memory of user devices.
So, why is Swift preferred for iOS app development?

Swift by Apple is a groundbreaking iOS and iPhone app development programming language, which can help develop apps that run flawlessly. Despite being young, Swift is gaining more popularity among iOS developers, day-to-day. This can be because it ensures secure, safe, and risk-free coding. Let us take a look at a few key benefits of Swift for iOS app development.

1. Easy Code Readability

One of the most significant reasons that Swift outperforms Objective-C is it is easy to read code. Being available in plain English, codes in Swift are easy to read and write. Furthermore, Swift does not require many legacy conventions, such as semicolons, end lines, and more. Thus, only a few lines of simple, clean code are required to implement an option.

2. Open-Source

Swift turned to be open-source in 2015. Being an open-source language, it allows the developers to learn, gain knowledge, and solve their problems through all-time available support. It also allows the developers to contribute to fixing bugs, adding new features, giving feedback, and more. Swift also supports Linux based platforms, making the platform diverse.

3. Seamless Maintenance

The success of any app does not stop with its launch. It needs to be updated frequently so that users can enjoy it for the longest possible time. Swift is a lot easier to maintain or update as it does not have dependencies like Objective-C.

Apps developed using Objective C had to sustain two code files if the developers wanted to improve the efficiency of the code. But, Swift combines (.m) and. (h) files into a single (.swift) file.

4. Improved Safety

In this digital world, where the data breach of apps is more common, it becomes crucial to develop apps with the highest security. The clarity present in Swift makes it less prone to errors, and it also has lesser code crashes when compared to Objective-C. The developers can instantly see the code errors and fix them right away because of the short feedback loop.

5. Faster Development

With researches revealing that Swift is 2.6x faster than Objective-C and 8.4x than Python 2.7, it is certainly one of the fastest programming languages to choose for iOS application development.

6. Compatible With Objective-C

Another important benefit of using Swift is, it is fully compatible with Objective-C. Thus, it allows the iOS app developers to import the framework from Objective-C and use its method using Swift code. In simple terms, apps built with Swift can have a multi-language codebase.

7. Backed With “Playgrounds”

“Swift Playgrounds” is an interesting feature that lets users learn the language with ease. Even newbie developers without extensive knowledge of Swift can write and test their code using Playgrounds with ease. This feature not just fastens the learning process but also reduces the development time.

8. Dynamic Libraries

Swift supports dynamic libraries. Dynamic libraries are executable codes that link one version of the Swift app to other versions. It helps in updating the apps and uploading the new version of code to the memory. It reduces the app size significantly, which in turn speeds up the process of downloading.

9. Stable ABI

One of the most important benefits of Swift for e-commerce development is its Application Binary Interface (ABI). Swift’s ABI is highly stable that greatly benefits business owners. It will make the app development process simpler as these apps will not include any libraries.

Key Takeaways

Choosing Swift for iOS app development means not just making the development process faster and cost-efficient. It also means creating a fascinating user experience for your customers. As you can see, with so many benefits, Swift is indeed going to be the future of the app development platform. This is the reason, iOS app developers are increasingly using Swift for developing their apps. With greater flexibility and scope for creativity, Swift will most certainly climb to the top of the app development charts soon.

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