Top 6 Benefits of Investing in a Mobile App for Business
As per the research conducted by Pew Research Institute, around 85% of the people around the globe own a smartphone. However, today this percentage has risen to over 90% and the users are between the age of 18 to 49. Considering the fact that today a lot of people have easy access to all smartphones, this can be a great opportunity for small business owners to use mobile-based apps for their business to reach the desired goal and target audience. In this blog, I will talk about the top benefits of using mobile apps for business and how you can use them to provide desirable consumer satisfaction.
So, let’s delve into the world of mobile apps and the benefits they can offer to business owners.
1. A Mobile App Can Increase Sales
At the end of the day, more sales and increased brand awareness is what the business owners want and desire. Whether you are at a boutique, a coffee shop, or a restaurant, increasing sales of your products and services is what will result in the success of your business. Mobile apps can definitely help in this regard. Various studies have shown that the time spent on mobile apps can correlate with strong ties with sales. People across the globe use apps to connect with various brands and to research a specific product. The more time they spend doing this there is a probability that the consumers will buy more from your business. And today, consumers are purchasing more on mobile rather than on desktop. SaleCycle pointed out that around 53% of eCommerce sales from directly from mobile in 2019. Therefore, as a business owner, you should take all the possible steps of using the mobile app efficiently and make sure that the consumers get the best possible experience. Using a mobile app for business, consumers can also directly benefit from features like loyalty schemes and push notifications. Little things like these will encourage customers to buy the product from you.
2. It’s an Affordable Option
Once the customer has successfully downloaded the mobile app, you don’t have to pay a penny to come in front of your potential buyer. You can easily send notifications, offers, or even messages thereby promoting your business whenever you want at no extra cost. As the owner of your business, you can also do a comparative analysis of different channels such as PPC search ads, social media marketing, or billboards. By investing in these different marketing channels, you can easily market and promote your product and create awareness amongst people and potential buyers.
3. Communicate Directly with the Potential Buyers
Another classic and evergreen benefit of using a mobile app for business is that you can easily and directly communicate with potential buyers. And when it comes to communication with the buyers, you can choose from the following options-
Push Notifications have become an integral part of everyone’s communication strategy. If you have a mobile app, then you can easily send notifications to consumers whenever you have something important to share. Using push notifications, you can easily send alerts to the customers about the latest offers, new products, and services, or even company updates. Make sure that the push notifications you send to the customers add value to their life, thereby increasing user experience, and building brand awareness.
With direct messaging, you can communicate with the buyers directly. You can even consider the following example- customers are always on the lookout for support and help so that they can easily complete a business purchase. And this could be because they are not familiar with the technology, or because they may need more information about a product before investing in them. These examples clearly show that no matter what but direct messaging can make it easier for the customer to contact someone while buying. They can get answers to all their queries and questions about the desired product and service. To make it more convenient for the customer, you should motivate them to use in-built app messaging for reservations, or taking orders directly.
Promoting Different Mobile Communication Channels
With the evolution of technology, communication has become easy and hassle-free. Moreover, mobile apps are a great way to connect with people directly and offer support to other channels. Adding mobile numbers, links to your social media handles and email addresses can make the app experience highly immersive for customers to connect with you. As a responsible business owner, you can also create support documentation that will answer all the common questions related to your apps. In the end, the overall aim is to look for different ways to connect with the customers and promote your products and services on different communication channels to increase engagement.
4. Strategize on Building Brand Loyalty
It is not a hidden fact or a strategy that the loyal base of customers can increase sales to a great extent. Various studies have shown that the members who are associated with the loyalty program or schemes spend more when compared to non-members. Some other studies also point out that it is much cheaper to sell the products to existing companies than the new ones. Furthermore, businesses can improve customer loyalty by using mobile apps as a medium and providing irresistible customer rewards. The reward programs motivate customers to make repeat purchases by offering rewards and freebies. Well, rewards are not the only way to build repeated sales with a mobile app. But you can also segment users and then send them personalized offers and discounts that will cater to their needs. You can even create and share content that will bring the user closer to your brand.
5. Offer a Personalized Experience
Another important benefit of using the mobile app for business is the personalized experience it offers to potential customers. You can easily schedule notifications using geolocation technology so that the customer can receive notifications whenever they are close to your business. And you can also focus on creating different customer segments and they tag each customer based on the segments you have created to offer relevant content. Using this approach, a restaurant can send one offer to families and a different one to college students and business associates.
6. Enhance and Increase Brand Engagement
Mobile apps are excellent tools for increasing brand engagement. This can be done in the following ways-
- Loyalty schemes can give your customers a solid reason to keep buying from your business.
- Once the customer has installed your mobile app, you can use push notifications to make them reopen your app again and again.
- Consumers can directly communicate with your business through your mobile app.
- By working and frequently releasing the mobile app content, you can motivate customers to keep coming back for more.
These are the top 6 benefits of using mobile apps for your business. Mobile apps have become a great way to offer value to your potential customers, and this will increase their sales. People often assume that designing and building mobile apps are not only expensive but also very difficult to create. But this is not the case. App builders such as ErisnTech have been playing a key role in simplifying mobile app development. With a team of dedicated professionals, business owners can easily connect with them and create mobile apps by making a choice from a range of comprehensive features being offered to the customers. Once you have a clear understanding of the features you want to offer, you have to get the app customized with your branding and images. The entire process can be completed within a few hours or days. Connect with our team of professionals today!
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