Category: Business

Top SaaS Trends You Should Watch Out For in 2021

2020 was a year of disruption and reliability on digital technology increased as companies responded to the rapidly changing business environment. According to Gartner, SaaS application development services are taking over the public cloud services market. 

Businesses, irrespective of their size, are turning to cloud-based software as a service (SaaS) as part of business continuity strategies to weather the disruptions. This, in turn, led to the increase in SaaS spend per company by 50% in 2020 compared to 2018.

With the advent of new technologies, SaaS trends are expected to grow rapidly and create a major impact on businesses. So, if you’re not aware of the SaaS trends, tools, and statistics shaping the tech this year, we’ve got you covered.

 

What is SaaS?

 

Software as a service (or SaaS) is a way of delivering software that can be accessed from any device with an internet connection and a web browser. Instead of installing and maintaining software the SaaS provider host, maintain and manages the application, including security, availability, and performance.

 

Types of SaaS Products to Include in Your Stock

 

SaaS has become so accessible that businesses can now implement SaaS products for nearly any area of business practice. Cisco forecasts that SaaS will account for 75% of the workload in 2021.

 

Some of the most common types of SaaS applications available include:

 

  • Customer Relationship Management (CRM)
  • Payment gateways
  • Project management
  • Web hosting and eCommerce
  • Accounting and invoicing
  • Data collection and management
  • Human resources
  • Communication platforms
  • Marketing (for example email marketing
    software)
  • Sales
Top SaaS Products for Businesses in 2021

 

You can find SaaS tools for every business function. However, with countless companies emerging to be a part of the buzz it can be quite overwhelming to select the best SaaS tool. Thus, we have curated a list of the top 10 SaaS products that can enable the smooth functioning of your business.

 

  • Bit.ai – Document collaboration tool
  • Elink – Content curation tool
  • Trello – Project management tool
  • Slack – Communication tool
  • HubSpot – CRM, Sales, and Marketing SaaS software
  • Buffer – Social media management
  • Intercom – Customer support tool
  • BambooHR – Human resource tool
  • Freshbooks – Accounting tool
  • Toggl – Productivity tool

Top SaaS Trends For 2021

 

Whether you are a startup or an established business, you have to be on top of the latest SaaS trends to stay ahead in the competition. Here are the top SaaS trends to follow in 2021.

 

  • Artificial Intelligence and Machine Language

AI is expected to contribute $15.7 trillion to the global economy by 2030. Artificial intelligence is getting linked to the software of all types. AI when integrated with SaaS can automate services, analyze data, optimize business operations, enhance security, and improve productivity.

 

For example, Remove.bg is a SaaS software company that Alt-text uses AI to automatically remove background from the image. After the company started to use AI to enhance their software, their searches and growth climbed steeply.

 

 

                                                    Image source: Exploding topics

                                Alt text: growth chart of AI-powered software Remove bg

 

Machine Learning, a segment of AI, is also gaining popularity due to its distinctive potentiality. From offering automating responses for better customer experience to streamlining business operations, it benefits businesses in numerous ways.

 

In the B2C industry, Spotify is a great example that uses ML to offer personalized song suggestions to its users.

 

  • Low-code or No Code SaaS Platforms

Coding software from scratch no longer exists. As per recent data, the global low-code development platform market is expected to generate a revenue of $187 billion by 2030.

 

SaaS platforms are no more only for developers or tech-savvy people. They are for anyone. You don’t require much technical know-how to use them. Their UI and UX are straightforward and anyone can use them. Apart from this low-code tools also offer a lot of benefits including, reducing app development costs and accelerating the development process.

 

For example, Ninox is a cloud app development platform that can help you develop custom business apps with no-code or low-code.

 

  • API’s and Integrations

A survey conducted by Mulesoft revealed that 90% of global SaaS vendors considered integration crucial to driving top-line revenue. With the high demand for SaaS product development services, SaaS developers are focusing on adding integration capabilities to their products. 

 

Businesses want SaaS tools to easily work with existing processes and other tools their team is already using. Thus, this trend will deepen in 2021 and more SaaS service providers are expected to offer more refined integration solutions instead of redirecting their customers to third parties.

 

  • Micro-SaaS

The SaaS industry has become increasingly competitive. Thus, in 2021 and beyond SaaS software companies will have to find new ways to offer value to their users. 

 

This cutthroat competition has made several SaaS companies become micro-SaaS companies. Micro-SaaS products offer one important function and usually, they are add-on, extensions, or accessories to a bigger SaaS product. For example, Grammarly is a stand-alone micro-SaaS product for Google docs. 

 

Micro-SaaS are generally run by a small team. They can be deployed faster and managed with very few people.

 

The Bottom Line

 

2021 is set to see huge growth and the increasing reliance of businesses on SaaS. By embracing these essential SaaS trends, you will get the ball rolling in 2021, enjoying the increased success and growth of your business. If you’re ready to grab the future of SaaS and benefit from your SaaS solution, contact us.

 

At ERISN, we always stay in the loop of the latest SaaS trends to provide our clients with high-quality, market-successful cloud computing services.

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Top 10 Best Digital Advertising for Small Business

Today we are living in a modern world of digitalization. This is the ultimate reason as to why advertising for businesses has also been transformed to the digital mode. So, in this regard, digital advertising has become popular in recent times. Now, in the case of the small businesses, the marketing budget is usually tight and hence the best marketing campaigns for small businesses would necessarily be digital advertising which is feasible on a low budget.

Here’s the top 10 best digital advertising for small business

The top ten digital marketing for small businesses or types of advertising campaigns are as discussed below.

1.  Publishing Great Content

Content marketing can be one of the cost-effective marketing strategies for small businesses and is necessarily the best advertising for small businesses. But at this point in time, it is important to publish great content that is not only informative but also useful for the visitors which in turn would bring about successful results for the small business.

2. Creation of Instructional Videos

Video content is certainly the best small business advertising in the digital field. It can put in a lot of value to your overall marketing campaign. Video content can be extremely helpful to attract visitors to your site but it is to be made sure that completely instructional videos are created and posted. Apart from this, you also need to take care of the video is attractive to grab the attention of visitors so that they go through the entire video.

3. Make Effective Use of Social Media

The small businesses should necessarily make the best use of various social media platforms for appropriate advertising their business. Social media sites like Facebook. LinkedIn, Twitter and others offer a great scope of reaching as well as connecting to audiences worldwide. This is the reason to why these social media sites are the most popular sources online advertising for small businesses that too at an affordable price. As a small business owner, you should be regularly participating in all of the big social media sites.

4. Use of Infographics

The use of infographics is another of the top ways of best advertising for small businesses. These infographics are too powerful as a marketing tool. They are basically referred to as visual eye candy which is quite easy to read, understand and digest. Most importantly, people love to share them as well and hence a profitable marketing option for small businesses since the infographics are certainly a fantastic way to drive referral traffic as well as links thereby beneficial for your business.

5. Search Engine Optimization

SEO or search engine optimization is another of the best small business advertising. Proper SEO would bring about a huge volume of traffic to your business and necessarily provides a great return on investment. Even as a business owner, if you have to invest in SEO, the results that it would provide in the long run would be just phenomenal. Hence, SEO is a great choice of advertising for a local business on a global scale since SEO would bring traffic to your website irrespective of any geographical constraint.

6. Great Web Design

Very good and attractive web design can be a great advertising strategy for a small business. You need to keep in mind that the website makes your online presence functional. Thus, care needs to be taken to design a very attractive website with proper showcasing of the products or services on offer. It is to be made sure that users are able to browse the entire website with ease and without any interruptions so that they get a seamless experience.

7. Email Marketing

Another best small business advertising method is email marketing. Strategically crafted emails for the purpose of advertising would bring about valuable results to the business. Emails are still one of the largest modes of communication used. So, email marketing would be a great way to help your small business reach a huge number of people all throughout the world.

8. Recycling of Old Content

It would be a very good idea to rehash all your old content and turn it into new content. It would also be helpful in mashing up all the old content of your website. There are high chances that innumerable people have never even seen your old content and hence it will be all fresh and hundred percent new for them. You can also turn a webinar into a tutorial video.

9. Developing Customer Referral Programs

The development of a customer referral program would be a great choice for advertising purposes. You can simply offer all your existing customers a free product or a free service month and so on. Also, keep some interesting rewards for referring new customers. Word of mouth is of great value that comes handy for your business when an existing customer tells their friends, relatives, and others about your business.

10. Organize Online Contests

Online contests are actually the best online advertising for small businesses. The contests bring about a lot of popularity for your business. You need to invest in the prize for the winner but the number of contestants and fresh potential leads that you would be generating from the business would necessarily worth the price you offer.

Now, it is quite clear as to what are the best marketing campaigns for small businesses using the digital mode. So, do not wait and just go for it to give your business a new height.

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Top 10 Best PHP Frameworks in 2019

PHP, Hypertext Pre-processor, is the most commonly used programming technique to build websites. Almost 80 % of the websites in the world are backed by PHP as they provide more flexible options compared to others and are packed with higher security. Since the evolution of the internet, there has been a tremendous increase in the PHP frameworks which leads the users with a doubt to choose the best PHP framework among them.

So we thought to reduce your burden and simplify the things to make you easily pick the best PHP framework by including all the popular PHP frameworks on a single page.

If you are looking for the best PHP web framework, please go through the top list of PHP frameworks carefully and compare them with your requirements. The list includes all the available and popular PHP web frameworks in 2019.

Most Popular PHP Web Frameworks List

1 .  Laravel

Laravel is the most popular and widely used PHP framework across the globe among the developers even though it was released in 2011. It is the developers’ first choice because it is easy to use and has a light-weight templating engine known as “Blade”.

Features of Laravel php framework

The following are the points which describe the highlights of Laravel PHP:

  • Easy to use and available for free
  • Lavarel is based on the Advanced MVC frameworks PHP
  • The light-weight feature makes it the developer’s most friendly PHP framework
  • It includes the powerful query library
  • Installation and operations of Lavarel are comparatively easier than the other PHP frameworks

2 . Symfony

Symfony was launched in the year 2005 and has been in the list of best PHP frameworks since then. It is one of the major sophisticated PHP frameworks which include extensive PHP MVC framework features. It is also been used in the popular CMS platform “Drupal” because of its advanced features.

Features of Symfony framework

  • Packed with advanced features compared to other PHP frameworks
  • Backed with an enormous community support
  • Easy to install, execute, operate and test
  • Suitable for larger projects as it provides a simplified end in such cases

3 . CodeIgnitor

CodeIgnitor is the most light-weight PHP framework available in the market sizing around 2 MB. It is the best suitable framework for beginners who are curious to learn new things in program designing and app development. Apart from that, CodeIgnitor is user-friendly and is easy to understand. It was launched in the year 2006.

Features of CodeIgnitor framework

  • It is based on a flexible MVC PHP framework
  • Light in weight including the documentation
  • Suitable for beginners and learners
  • Contains built-in security tools
  • Contains modern web features can be understood easily
  • Provides a simple solution even to the complex inputs and requirements

4 . Yii 2

Yii 2 is one of the most highly optimized PHP frameworks available in 2019. It is most commonly adopted by the developers for creating high-performance web applications. It possesses the features of fast authentication, scaffolding, caching, testing and other operations.

Features of Yii 2 framework

  • The configuration is simpler compared to other PHP frameworks
  • The Yii 2 PHP framework is highly secure
  • Yii 2 supports AJAX (Asynchronous JavaScript and XML)
  • It is the simplest and high-performance PHP framework
  • Suitable for almost all kinds of web apps

5. Cake PHP

As the name it has, the Cake PHP framework is liked by most of the developers because it delivers impressive websites. The toolkit is simple yet loaded with all the important tools to design a great website. It has simple tools to edit or upload data in the CRUD format. This means you can create, read, update and delete the data as per the users’ requirements.

Features of Cake PHP framework

  • Easy to install and use
  • Includes all the commercial security prospects like SQL, injection prevention, input validation, cross-site request forgery, and scripting protection
  • Provides flexible options to the users to the database access layer
  • It is one of the simple and clean MVC PHP frameworks

6. Zend Framework

This is the perfect PHP backend framework for building enterprise-level web applications. Due to flexibility and robust characteristics, it has been the first choice and the most used PHP framework when it comes to developing complex dynamic web projects. When considering the debugging and editing options, Zend stands on the first position in the list of PHP frameworks.

Features of Zend Framework

  • It can read and write multiple languages
  • It is also one of the best PHP frameworks to facilitate SEO
  • The Zend PHP framework is easy to install and access with appropriate tools
  • The components in the PHP framework library are light-weight

7. Phalcon

Phalcon stands apart when it comes to developing the websites through PHP frameworks in C and C++ languages. It provides users with unique coding features that allow them to mend the outputs as per their specific requirements. Though being simple, Phalcon PHP frameworks provide several highly advanced features.

Features of Phalcon framework

  • Phalcon delivers fast web performances
  • Phalcon is highly secure and makes its way to the top of the list of PHP frameworks when it comes to the security parameter
  • It provides advanced options like asset management, universal auto-loader, performs the fast caching process, etc.
  • The Phalcon PHP framework in light in weight and has lower memory consumption compared to other PHP frameworks

8. Slim Framework

When it comes to dynamic web APIs, the Slim PHP framework is the developers’ first choice. It stands on the top of the list of PHP framework when it comes to handling dynamic projects. It comes under the category of PHP micro-framework. The micro is related to the design constraint which is comparatively smaller than any other PHP framework.

Features of Slim Framework

  • Ideal to develop dynamic and RESTful web APIs and services
  • It provides options like URL routing, client-side HTTP caching, session and cookie encryption and supports flash messages across HTTP requests
  • Though it has light-weight, it provides broad options to the users
  • It possesses easy template rendering feature
  • The documentation part is well organized

9 .  FuelPHP

It is one of the flexible, simple and community-driven PHP frameworks with easy coding syntax. The FuelPHP framework possesses advanced functionalities as well. It is also considered as the portable framework that allows the users to work on any server.

Features of FuelPHP PHP framework

  • Possess advanced authenticating packages
  • IT has been built with a modular structure to access the tools easily
  • FuelPHP possesses high and enhanced security features
  • The FuelPHP is tremendously fast in execution and loading

10.  PHPixie

This is the newly launched framework launched in 2012 and has made it to the list of best PHP frameworks. It is best suitable to build read-only websites. The PHPixie officials have launched a tutorial video saying that one can learn the PHP backend framework developing in just 30 minutes. It is also considered as the most independent PHP framework as it requires the least dependencies. It is also one of the lightweight MVC PHP frameworks.

Features of PHPixie php framework

  • PHPixie is equipped with an advanced routing system
  • Possess solid security parameter
  • It is suitable to build social networking websites, web applications, and web development services
  • Other main features of PHPixie PHP framework include HMVC architecture, standard ORM (object-relational mapping), input validation, authorization capabilities, authentication, and fast caching

Conclusion

This explanation regarding the best available top 10 PHP frameworks in 2019 may conclude you to pick the best suitable one for you. We would suggest you make a note of the requirements and compare them with the given explanation. This will surely make it easier to pick up the best PHP framework you need!

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LinkedIn Ads – Best Practices for B2B Success

We are currently living in a modern world of digitalization and technology. The main reason behind this is the fact of the easy availability of the internet. In the field of business, it is known that marketing plays a vital role in its growth and development. Digital marketing has been the current trend but the craze of social media marketing is higher.

Therefore, a large number of business owners look forward to hiring the best digital marketing company so that that they can get the most out of social media marketing.

Many of the business owners aim for a B2B success with the help of social media like Facebook, LinkedIn, Twitter, etc. LinkedIn ads in this regard have gained a lot of popularity. This is quite evident from the fact a huge number of business owners making use of the LinkedIn ads best practices for the purpose of marketing.

Now, at this point in time, it is of immense importance to have a clear idea as to how to create LinkedIn ads. After the LinkedIn ads have been successfully created, it is essential to follow the best practices for achieving the desired B2B results with these ads.

Here’re The Best Practices to Manage LinkedIn ads for B2B 

LinkedIn advertising best practices are as enumerated below.

1. Setting Up Clear Goals

Before you run into LinkedIn video advertising, it is extremely important to set up clear goals that are intended to achieve. Ultimately, the selection of the LinkedIn sponsored content actually depends on what are the targets to be achieved with these ads.

The LinkedIn ads best practices at the time of setting up the goals should necessarily involve the building of a list of contacts, getting fresh & new leads and enhancement of the awareness of the brand. All these would play a crucial role in achieving the desired results with the help of LinkedIn ads.

2. Monitoring the Bids

With more than about 500 million users in the advertisement space inventory of LinkedIn, it has already maxed out. This means that the organizations need high bids for the purpose of remaining competitive. With a high average cost per click rate with the LinkedIn ads as compared to the Google AdWords makes it quite difficult for the advertisers themselves to see the same success that they have achieved on the other platforms.

Since the average cost per click is much higher as compared to AdWords, the high conversion rate is required so as to keep up the balance between investment and return. Thus, it of immense importance to closely monitor the bids and implement effective strategies to get the highest possible conversion rates.

3. Keeping in mind the Target Audience

Another of the LinkedIn advertising best practices is to keep in mind the target audience. You need to keep in mind that the target of the ads is to generate B2B success. Therefore, the LinkedIn sponsored content should be so created that the focus is on the business. It is to be always kept in mind that if the ads are consumer-focused, otherwise the LinkedIn ads would not at all be a good fit for B2B success.

LinkedIn also offers a number of options for targeting business professionals so that the right target can be hit. So, keeping in mind the target audience, success can be necessarily achieved with the help of LinkedIn ads.

4. Selecting the Correct Ad Type

If you have planned for the Linked ads, then it is of great importance to select the most appropriate type of advertisement for the best results. LinkedIn actually offers a number of ways for the purpose of reaching designated goals with the help of the different types of advertisements. The advertisers have three options when they intend to create an advertising campaign that is as follows.

  • LinkedIn Sponsored Content
  • Text Advertisements
  • Sponsored InMails Ad

Thus, the advertisers should necessarily select the most appropriate ad type which makes sure that LinkedIn advertising best practices are followed for successful results.

5. Continuous Testing of the Ads

Very similar to all other paid advertisements, it is quite essential to continuously test and experiment with a new ad copy for the purpose of discovering the texts, images as well as videos that best resonate with the target audience.

In an addition to this, the continual testing of the ads makes sure that the ad copy always remains unique and fresh so that none of the users see any of the ads more than a few minutes at a stretch. This is certainly one of the LinkedIn ads best practices that are bound to deliver successful results for a B2B campaign.

So, now, it is quite clear as to what practices are to be followed for achieving B2B success with the LinkedIn ads. Thus, waste no more time and hire a specialist to follow the best practices for giving your business a new dimension.

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9 Best Social Media Writing Tips for Businesses

Social media is the craze in recent times which is quite clear from the fact that a huge volume of the population is hooked on to it. This is the reason as to why almost all of the business owners are using the various social media platforms available for the advertising and promotion of their businesses. They need the best content writers for writing the content.

Social media in the recent times is certainly an extremely effective way of reaching to innumerable customers is the quickest possible time and at the same time, the method is quite cost-effective in nature since it does not require a huge sum of investment. Specifically speaking, content marketing is what the business use to promote social media platforms.

But to do it in a much better way, the art of social media writing needs to be mastered for the desired results. The users tend to get confused about what is social writing. In this regard, it would be extremely helpful to follow a few of the most important social media writing tips for the businesses that are as mentioned below.

Important social media writing tips

1) Using Casual Voice is Essential

At the time of writing for social media, you need to make sure that you follow a casual tone. You need to be quite clear about the voice and values of your brand. Along with this, you need to know how will you be presenting the same in social media. But you need to be very careful that you do not present an exact replica of your website. You should soften the tone of writing a social media copy.

2) Always Try Keeping It Short and Simple

A social media content writer should always keep it in mind that social media is not the place for case studies or detailed stories. It is to be made a point to keep it short and simple at all times. Short posts with appropriate images as well as relevant videos can be of great help in grabbing the attention of the users which would be highly beneficial.

3) Take Care of CTA

CTA refers to call to action and is of immense importance at the time of Best things every web developer should know. You always need to be aware of the importance of including a call to action. It does not mean that the content has to be always promotional but addressing CTA might prompt the users to take action after reading the social media posts.

4) Keeping it Personal Would Help

While writing the Best things every web developer should know, it would be a very good idea to always keep it personal. The use of personal pronouns is considered to be the Best things every web developer should know which is opposed as in the case of writing for the company. But in social media, it is always helpful to keep the post personal which would bring about the desired results.

5) Research is Essential

You might be very good as a content writer but to be an efficient social media content writer, it is extremely important to pay a lot of attention to research. In this regard, if you miss out on research, the social media posts that you create would not be resonating with your audience. Suppose you are creating a social media copy on behalf of a beauty company; you need to understand that your target audience in women. So, you need to do some research on women, their styles, their preferences and a number of others since all women are not the same.

6) Breaking Some Punctuation is Allowed

When you are writing for social media, you can break some rules of punctuation against the traditional laws. This is mainly done to shorten the sentences and complete your post within the specified limit of characters.

7) Spelling and Grammar Should be Proper

The brand for which you are writing the social media post might be funny but you always need to pay attention to spelling and grammar. Punctuation rules might be broken but grammar, as well as spelling, should be accurate. Inappropriate grammar and wrong spelling create a very bad impression among the users which is not at all good for the brand. A social media content writer should strictly keep this in mind.

8) Captions Should be Great

You might have the best product in the world but it would not be of great value if you are not being able to caption it. Writing great captions have always been the best practice for social media. Only the caption would be enough to make sure that what is the product all about.

9) Great Replies are Essential

As an expert social media content writer, you should be aware of the fact that great replies are the essence of success in social media writing. Regular posting of updates is the most vital task of a social media manager along with good and appropriate replies to achieving success.

Thus, following these 9 essential tips while writing for social media would be of great help in achieving the desired results within a short span of time.

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Why Is Link Building Important For SEO?

Over the years, website link building has emerged as a major player in the SEO industry. It is an important aspect that contributes to the search engine ranking that a website receives from prominent search engines like Google. In fact, the benefits of link building go far beyond rankings as it also helps boost traffic to the website and builds credibility among visitors.

Search engines like Google use links to evaluate and rank webpages all over the internet. That is the reason why companies small or large invest in securing links for their websites. They use a wide array of techniques to acquire links that further help obtain higher rankings from search engines.

Despite the changing trends in the SEO industry, link building continues to be a valuable strategy for improving search engine rankings and boosting organic traffic to the website. Here we’ve listed some of the most important things about link building and the top reasons why it continues to be important for SEO.

What is Link Building?

Link building is a decade-old strategy that involves acquiring links from other websites and linking them to your site. Due to the importance of link building in SEO, a majority of SEO service websites use this tactic to generate more visitors and rise above their competitors. With time, the techniques used for link building has changed significantly.

How to Build Links for SEO?

There are numerous techniques that digital marketers use to build links for search engine optimization. When it comes to link building, you can either develop inbound or outbound links.

There are two types of links

Outbound Links

These are the links that connect the content on your website to another. Clicking on these links will direct the visitor to a different site. While using the outbound link building strategy, it is crucial to acquire from authoritative sites. Also, it is equally important to check the relevance of the content on the links as that can have a huge impact on the effectiveness of this strategy. Analyzing the type of outbound links on your competitor’s website will give you an idea about the type of links that work for a particular keyword.

Inbound Links

Inbound link-building involves links that come from other websites to yours. Having high-quality inbound links is important for your SEO strategy. These links are also referred to as backlinks. It is a well-known fact in the SEO community that the websites that feature more backlinks more often than not receive higher rankings from search engines. Building quality backlinks is a time-tested SEO tactic. When other sites use your link for citation, it helps improve the organic ranking of your site and helps it get referral traffic.

Many strategies can be used for securing links, both inbound and outbound. First and foremost, you should focus on the quality of the content that you post on your website. Webpages that feature fresh and good quality content tend to get more links. Secondly, you can use infographics and create short videos on trending topics in your niche to attract the attention of your competitors who then use your links for citation.

Importance of Link Building in SEO

Contrary to common misconception, link building is not dead. In fact, it continues to hold a great deal of importance for businesses, small or large, to reach out to a wider audience and outrank other websites in the same industry. That is why link building is important to your search engine optimization strategy. It helps determine how your website ranks on search engines.

While ranking websites for a particular keyword, Google evaluates the quality of the content and the number of external websites linked to a particular page. The quality and quantity of the links help establish the site’s authority and play a crucial role in determining the rank of the website. The websites that rank highest are the first ones to show on the search engine after a user enters the keywords in the search bar. Websites with higher search engine ranks garner more traffic that helps boost brand awareness among potential customers.

Benefits of Link Building

The proven benefits of link building make it a massive part of SEO strategies. Listed below are some of the ways in which it can benefit your website and business.

Better Traffic

it is one of the most effective ways to drive more traffic to your website. With more online users visiting your website, you can help your business thrive in the competitive digital era.

Brand Visibility

it helps to improve your brand’s visibility by increasing your website’s search engine visibility. This is a great way to reach out to a wider audience in any industry.

Higher Rankings

Websites that receive higher rankings have better conversion rates, web traffic, and are known to be more trusted by online customers.

Domain/Page Authority

This business can also grow its online authority that is crucial for establishing a strong online presence.

conclusion

Link building is one of the factors that search engines consider while ranking websites. Thus, having a proper link building plan in place is crucial for your site’s success in the digital sphere. You can make use of time-tested link building strategies to improve your website’s organic ranking. Put time, effort, and money to build strong links and help your business grow by becoming more visible online and reach out to potential customers and clients.

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Top 13 Benefits of Social Media for Your Business

Social media has been the boom in recent times which is exactly the reason to why a huge number of business owners incorporate the use of social media marketing in their business so as to get beneficial results. Social networking for business brings invaluable results for the business which is exactly why the business owners are ready to use for the purpose of marketing. In addition to this, the benefits of social media for business simply cannot be counted. Some of the major benefits of social media for your business areas listed below.Benefits of social media for your business

1) Enhance the Awareness of the Brand

Near about half of the world’s population is using social media platforms and hence it one of the ideal platforms to make people aware of your business, reach new as well as highly targeted potential customers thereby enhancing the awareness of the business brand to a great extent.

2) Generation if Conversation About the Brand

A very strong social media marketing benefits the business is a great way by generating conversation about the brand, products or services the business offers and about their partners as well. Social media readily facilitates a genuine conversation about the brand thereby beneficial for the business.

3) Aim for Humanising the Brand

It would necessarily be a very good idea to humanize your brand for the purpose of connecting with your customers in the best possible way. Social media is certainly an extremely good way to connect with your customers which has the ability to create real human connections which is one of the greatest benefits of social media.

4) Use Social Listening to Connect with Your Customers

Social listening is defined as the act of monitoring social conversations around some of the specific topics. This helps in a clear understanding of what is important to your audience and clearly identifies the trends that the target audience is actually following. Thus, social listening benefits your business in a significant way in this regard.

5) Storytelling About Your Brand

Using social media is certainly one of the best ways to share the mission of your brand along with sharing stories that necessarily have a great impact on the image of the brand as a whole which in turn has a positive impact on your brand.

6) Establishing the Brand as a Thought Leader

Social media benefits your business by offering the opportunity for the establishment of the brand as a thought leader which is undoubted of a great benefit. Thought leadership like brand advocacy is a very good way of building customer trust.

7) Gathering Data from Audience Research for Improvement.

You might be thinking as to how can businesses benefit from using analytics on their website? This actually helps the businesses in gathering data with the help of audience research. Social media helps in getting detailed data from the audience which in turn plays a vital role in the improvement of the brand as a whole.

8) Building Customer Loyalty

Another of the top benefits of social media marketing is to build up customer loyalty and that too for free. The customers tend to follow the brand they like and interact with the brands as well. This slowly and steadily builds up customer loyalty thereby beneficial for your business.

9) Generation of Traffic

Another of the major advantages of social media marketing is the generation of traffic for your business. Social media actually assists in sending customers directly to the business website thereby playing a crucial role in enhancing the credibility of your brand.

10) Assistance with Link Building

Social media can have an indirect impact on SEO since it readily assists in the building of links. This, in turn, helps people to know more about your brand and interests them to do business with you.

11) Generation of Potential Leads

Social media benefits for business are simply innumerable and the best part is that it plays a crucial role in the generation of potential leads which in turn can become potential customers in the time to come.

12) Retargeting Audience with Social Media

Another of the benefits of using social media for business is the ability to retarget your audience. Retargeting is undoubtedly a great tool for social media marketing which helps by keeping a list of people who visit the website and placing anonymous cookies within their browser.

13) Promotion of the Content

Social media is undoubtedly a great place for the promotion of the content of your website. This would be of great help in a huge number of people going through your content thereby enhancing the visibility of the brand.

Now, it can be very clearly understood as to how beneficial is social media for the business and if you have still not incorporated the same in your business, it is high time you should be going for it.

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10 Creative Ideas to Promote Your Brand Using Pinterest

There were times when if you had to Promote your brand, you had to place an advertisement in a magazine, the yellow pages or the local newspaper and then people would call you or drop in to know more. Today there are quite a few marketing channels that you can use to market your brand and make your mark far and wide. There are a lot of choices and options provided by multimedia and multiple social networks that are giving you the freedom, to sift through the options today in the marketing minefield.

The web is indeed a crowded place with 550 million-plus websites online, one needs to be innovative ready to break new grounds. There are many creative ways to Promote Your Brand but Pinterest is rapidly gaining ground among all digital platforms

Why Pinterest?

Pinterest is a rapidly emanating visually-oriented social network meant for creative marketers who know how to use this platform to upscale their business. Online stores have recognized that Pinterest is driving more sales than Facebook. Some of the creative marketers come from retail, fashion and other B2C (Business to Consumer) industries and they are often touted as the environments for creative marketing spirits to skyrocket.

But who said creativity is limited to just fashionistas, designers or B2C marketers?
Let us analyze how to market on Pinterest and also how a B2B or B2C business gets creative on Pinterest and becomes a brand –

10 Creative and Simple Ideas to market on Pinterest

1. Pin your Videos

If you are a company that deals with machinery or products and marketing them online through videos and marketing your products and services which could either be a “How To” educational video or guidelines on using the product etc, then you need to pin the video on Pinterest.

Companies generally upload all their videos to YouTube and their own website. Earlier these videos could be pinned directly from YouTube to Pinterest but now Pinterest has now provided the facility to pin a Vimeo video. This is one of the prime ways to promote your business.

2. Design a “Behind the Scenes” Board

You can now personalize your company by revealing behind the scenes activities. Employees now can generally share on their boards, photos of themselves and friends to attract attention. This tactic further spreads the sharing of your company brand online as it serves as an employee sourced marketing leverage.

3. Actualize and implement an “Events” Pinboard

When you plan to run an event for your business whether it is annual, regular or a “one-off” event, you can create a board to highlight the no of attendees and speakers, which further creates a crowdsource for your marketing.

The attendees will repin and share their photos when you let them know with a follow-up email post-event or simply “Tweet” them and link to the site. This technique is one of the best ways to market your events and you can bear witness the virality of your content and brand.

4. Highlight other’s creative talents and businesses on Pinterest

You as a company can network in a way that promotes its members’ creative talents and you can use Pinterest to showcase their work. This approach undoubtedly will assist your business and also markets its members.

5. A Book Cover Pinterest Board can create wonders

Many astute and wise marketers have identified the power of an ebook irrespective of who you are selling it to, it could be either the B2C or B2B market categories. Upload images of the front page of your eBook (or book) to Pinterest and watch how people will flock to see what it is all about.

These pins will link to the Amazon store by pinning from the Amazon Kindle page or if download option to your eBook is available then you can pin the image from that web page.

6. Pin visuals from your Blog Posts

Pin the images you use in your blog articles to Pinterest. Let the images be compelling and engaging that will make people curious about the post content on Pinterest and makes it easy to direct the audience to your article. The trick lies in spreading the links and  Promote Your Brand on Pinterest.

7. The Visual Viral Power of Infographics is exactly what you need

Infographics have become popular and almost all industries or businesses are using infographics to market themselves. Infographics are very popular in certain industries, like technical and data-rich categories of business. All you need to do is take images that are relevant and use them to market yourself.

8. Create Staff Boards to take your business one notch up

You can further humanize your business by taking photos of staff members and sharing their bio’s. This will not only highlight the skills and expertise of your team but also take your business to new heights.

9. Use Pinterest boards to highlight your Products and Services

Whether you are a service-based or product-based business, you use images to represent yourself, this is normally done through charts, graphs or icons.

Look out for images that represent those products and pin them to Pinterest. For instance, a web designing company could pin its portfolio sharing web designs and logos.

10. Slideshare Presentations Boards are becoming trendsetters too

Many B2B and professional services companies from the information industry background use Powerpoint presentations to market themselves. What they also can do is:

  • Uploaded to Slideshare
  • Included in a Blog article and embedded
  • Promote Your Brand Twitter, Facebook, and LinkedIn
  • Pinned to Pinterest

Using Pinterest for your business marketing strategy will certainly help your business in the long run. A combination of the above-mentioned strategies, helpful content, SEO and consistent posting can appeal to the shoppers and doers in your audience.

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