how to get millions of traffic to your website

15 Proven Ways to Reduce Bounce Rate and Increase Traffic to Your Website

If your website is experiencing a high bounce rate, it means that the website is not performing well. So, in this article, we’ll discuss the unique 15 ways to reduce bounce rate on your website and increase traffic.

What is Bounce Rate?

Bounce rate can be defined as an important metric that is used to analyze your web traffic, and it also focuses on the total percentage of visitors that leave your website without checking out any of your other web pages. Therefore, in simple words, the percentage of visitors or the people visiting only 1 page on your website in a single session and quickly exiting your website is known as the bounce rate.

What Does it Mean when You have a High Bounce Rate?

Before we get into the depth of understanding the effective ways to reduce bounce rate you must also know what a high bounce rate means. As already stated, a high bounce rate on your website means that the people are not spending more time on your website and landing and exiting your page without even exploring other web pages.

Let’s consider an example where you own a blogging website and you are still wondering how to get traffic to your website fast so that they can read more than just one blog, or if you have a website that reflects your products and services and you want people to explore them, and not just bounce away from the homepage. Therefore, it is imperative to have visitors explore your website for a longer period of time and this is not happening because you have a high bounce rate.

How to Reduce the Bounce Rate?

The best way to get started with this is by properly using your Google data to identify the web pages with high bounce rates. These are the important web pages and demand your immediate attention than ever before! Simply login into your Google Analytics account, and identify the web pages that are experiencing a higher bounce rate. With the help of Google Analytics, you can also see the organic reach of your blogs.

Once you have successfully identified the web pages with higher bounce rates, mentioned below are some quick and effective tips to reduce the bounce rate and the total page views in 1 session.

1. Start by Updating Your Old Content

The best way to get started is by revamping your older content. So, look for the old content which is outdated and even helps people by offering reliable solutions. Make sure that you update content in a way that talks about the issues prevalent in the current scenario and offers solutions to those problems. This will not only reduce the bounce rate but also boost traffic.

2. Focus on Short and Crisp Content

Another effective and important tip to reduce bounce rate on a website is by writing short and crisp sentences and concise content. This tip will help in retaining the attention of your audience for a longer period of time. It’s a healthy habit to write your paragraphs in 3 to 4 lines.

3. Translate Your Website for International Traffic

Blogs and articles are generally published by people for creating awareness of a specific problem or offering solutions to people’s problems around the globe. So, once you start writing and producing content online, more and more people will get access to it. Therefore, if you’re struggling with problems such as how to get millions of traffic to your website, this tip will come to your immediate rescue.

4. Use Only Exit Intent Pop-Ups

If you don’t want to spoil your user experience, you should refrain from using pop-ups. But if you want to use a pop-up, it should be an exit intent pop-up. This will not sabotage your user experience.

5. Carefully Look for Double-Meaning Keywords

Consider a situation where you are looking for different ways to scale your business growth and you rank for keywords such as “tips to scale your business”, there is a possibility that you may encounter a very high bounce rate. It is because people can use scales as a stationery item too! So, be very vigilant of where your traffic is coming from and restrict yourself from using irrelevant keywords in an extensive manner.

6. Make Your 404 Page more Impactful

Google will always suggest you have a custom 404 error page that consists of your branding elements on it provided you have access to your server. They will also stress the need to include a search box on the 404-error page so that people can find what they are looking for. Again, an underrated strategy to reduce the bounce rate on the website.

7. Make Your Site Search More Prominent

To make your website more relevant, you should provide a search tab so that people can easily search for what they want and get access to information easily and effortlessly. You need to ensure that the search results are accurate and consistent.

8. Minimize the Broken Links

9. Use Relevant Keywords

Keywords are the soul of your content. So, make sure that the content you write consists of all the important and relevant keywords. When looking for ways how to reduce bounce rate, do include this pointer. Make sure that you use the keywords accurately in the paragraph, sentences, and even headings so that Google can know what your content is about. Stay on the topic, and make sure the content and the webpages are closely linked to one another.

10. Work on the Speed of Your Loading Page

As per the statistical data reported by Akamai’s Digital Performance Report, around 49% of the users expect <2 seconds page load time. Moreover, 30% of the users expect <1 second page load time. The majority of the marketers also believe that if the bounce rate is high, the problem must be with the page’s content- whereas, a serious problem can even arise before the user can get a chance to read the page at all. And of all the issues a website can have, taking forever time to load is the worst.

11. Add More Internal Links

If by any chance, you have a well-written blog that has done exceptionally well and would be of interest to your target audience, then add those links to all the pages. But make sure that you don’t go overboard. Because this can be confusing and overwhelming for your audience. For instance, you can find an internal link to one of our blogs mentioned above. And this will significantly help you in increasing the number of pages visited by a visitor in just 1 session. Therefore, you’ll experience a reduction in bounce rate.

12. Improvise Your Copy Score

Another important strategy to reduce the bounce rate is by undertaking a popular readability test to know the quality of your content. This step will enable you to write and produce excellent quality content at all levels. Using the same formula, you can also write the content for your clients. The more readable your content is, the lower the bounce rate will be. Thereby delivering an enriching user experience.

13. Make Your Navigation More Intuitive

A simple yet well-designed navigation system will play a great role in helping the users to find out what they are looking for instantly than type something in the search tab. So, do not experiment much with your navigation system as it may cause confusion and chaos. The design should be simple and user-friendly so that your website gets a good bounce rate and traffic.

14. Aim on Making Your Website Mobile-Responsive

As per the data gathered by Google, around 53% of the visitors will leave a mobile page that takes more than 3 seconds to load. Once the loading time increases from 1 to 10 seconds, the bounce rate will increase tremendously by 123%. So, make sure that your website is mobile responsive and offers a seamless user experience.

15. Invest in a Good Design

Using this strategy, you will not only get a good bounce rate but it will also solve your problem of how to get traffic to your website fast. You need to invest your time, money, and efforts in building and designing a good website with a well-defined theme and implement a consistent design across your website so that the visitors can easily remember and navigate through your website. And if you’re using a WordPress website, then you can use different themes available.

Final Words

These 15 tips will not only solve the problem of how to reduce bounce rate but will also help to boost traffic. Moreover, you should make sure that nothing can come in between your website and audience, especially poor user experience. Make sure that you offer all possible help and support to the users and make sure that their doubts are properly clarified.

At ErisnTech, we offer extended help by making and designing good-quality web pages. We have a team of highly experienced and well-qualified digital marketers who offer the best services to our clients and partners. To know more about our digital marketing services, send us an email with your doubts and queries. Our team will reach out to you soon!

FAQ

Frequently Asked Questions

How to reduce Bounce Rate?

There are some important techniques to reduce bounce rate, which are:

Low Website loading time.
Focus on good user interface.
Use only relevant Keywords.
Target Relevant Audience
Avoid using Popups
Rectify the Broken Links
Utilize Google Analytics & Other Tools to track users and rectify errors.

How to increase website traffic?

Optimize your website for Organic search.
Use SEO to get organic traffic.
For Leads, Try running AD-Campaigns across different platforms.
Engage with your audience on Social Media.

15 Proven Ways to Reduce Bounce Rate and Increase Traffic to Your Website

15 Proven Ways to Reduce Bounce Rate and Increase Traffic to Your Website

What is Bounce Rate?