Top 5 Reasons to choose Pinterest Marketing for your Business?

Pinterest business marketing
Small SEO Tools

Top 5 Reasons to choose Pinterest Marketing for your Business?

Pinterest is not just a social networking site but also a comprehensive visual search engine and a productivity tool. Whether you are using Pinterest to plan your dream vacation or to find lip-smacking food, or you are simply using the platform for business? And if you’re still not using Pinterest for your business, it’s time to pull up your socks as it might be the right time to consider getting your product or service on this comprehensive yet engaging visual platform. Using Pinterest, you can reach out to businesses of all sizes and even the potential customers for your brand. Yet, not many people are aware of the benefits that Pinterest offers to business owners and organizations, and still, pinners are coming to the platform for inspiration. And today they want to try out new things, discover out-of-the-box ideas, find delicious recipes, and get inspired to make their next purchase.

Before we get into the depth of uncovering the benefits of using Pinterest for business, let’s try to understand what Pinterest Marketing is.

What is Pinterest Marketing?

Pinterest marketing can be defined as a set of different tips and tactics to use Pinterest in your business’s bigger social media strategy so that you can reach out to more audiences and create awareness for your brands and products. Social media marketers use Pinterest as a platform to do the following things-

  1. Reach out to the new audience and develop a strong online presence.
  2. Attract more traffic to their online store or website.
  3. Make way for conversions like newsletter sign-ups, ticket sales, and purchases.

Therefore, in simple terms, you can use Pinterest for business to help your brand reach a lot of people and also make money. As per the statistical data for 2021, Pinterest is the 14th largest social networking site in the world with 459 million active users every month.

Top 5 Reasons to Include Pinterest in Your Business

1. Converts More Browsers into Buyers

One factor that sets Pinterest apart from other social networking sites is that it minimizes the number of steps right from discovery to conversion. This simply means that the users or the potential buyers can easily convert leads or sales faster from Pinterest than any other social media source. And for retailers, the path to purchase from a social network cannot be more direct than Pinterest itself. All you have to do is- see it, like it, and buy it. Even in cases where the path to purchase is not direct, you will not find a single social network were linking to for-sale items is done frequently. As a consumer you have clear proof of the item or the commodity you liked, you see a picture of it, and now you are just 1 to 2 clicks away from an eCommerce site. And it would not be wrong to say that Pinterest aids in increasing conversion rates and lowering the sales cycle.

2. Attracts More Traffic

If you want to rely on your website to add fuel to your sales and marketing, you should lay a lot of emphasis on Pinterest because it is an excellent marketing tool and you can use it for increasing links back to your website, thereby increasing more traffic. As per some initial research conducted- Pinterest is more effective in improving traffic back to the website when compared to other social media platforms, including Facebook. You’d be surprised to know that presently Pinterest is driving more traffic to the website than Facebook. According to some statistical evidence, Pinterest was found to be driving 11% of the social traffic while Twitter was responsible for 18%. And it would not be wrong to say that Pinterest is one of the underrated social media platforms that you can effectively use for business.

3. Pinterest Posts Gets You More Inbound Links

Now what seems to be a vital factor to success for social media websites is connectivity. As per Open Graph Announcement, Pinterest users can automatically post new pins to their Facebook news feed so that other people can see them.  This also means that more eyes from different channels will get easy access to the images you post to Pinterest. For now, Pinterest only integrates with Facebook profiles, and not business pages so marketers cannot share their pins to their Facebook pages. However, marketers can manually share the link to the pin on their official business page. Another brownie point is that if the marketers sign up for Pinterest using the same email address that they use for their corporate or official Twitter account, then they can easily share the pins on their Twitter too. To add to this, marketers can also add a ‘pin it’ button to their website and blog. And all this will make pinning products and visual content for visitors easy.

4. Seamless Integration of Pinterest with your Facebook Profile, and Twitter Account

Now what seems to be a vital factor to success for social media websites is connectivity. As per Open Graph Announcement, Pinterest users can automatically post new pins to their Facebook news feed so that other people can see them.  This also means that more eyes from different channels will get easy access to the images you post to Pinterest. For now, Pinterest only integrates with Facebook profiles, and not business pages so marketers cannot share their pins to their Facebook pages. However, marketers can manually share the link to the pin on their official business page. Another brownie point is that if the marketers sign up for Pinterest using the same email address that they use for their corporate or official Twitter account, then they can easily share the pins on their Twitter too. To add to this, marketers can also add a ‘pin it’ button to their website and blog. And all this will make pinning products and visual content for visitors easy.

5. Familiarize Yourself with What Audience Love

Pinterest is a great place to discover new trends and see what kind of content is being liked and appreciated by the audience. From marketing to fashion, you can easily discover what people see and love. This further gives you a golden opportunity to see what is trending and how you can use the information to properly position your product and service in the market. Therefore, using Pinterest as an efficient medium, you can easily explore the type of content people are consuming and plan your content strategy accordingly. Moreover, it will give you an edge over your fellow competitors.

Conclusion

These are the top 5 reasons that you must consider for upscaling your business socially via Pinterest. Just like technology, even Pinterest is continuously evolving and it is high time to join the network if you haven’t joined till now. Already, businesses are benefiting from the fact that by using Pinterest as an active marketing platform they are able to generate more sales, traffic, and leads. To gain more knowledge about Pinterest and how it can boost your business and sales, get in touch with our marketing team today!

Leave a comment:

Top
oh hello you
Award-winning
creative agency.
Delivering high-quality projects for international clients. Ask us about digital, branding and storytelling.

CONTACT ADDRESS
No 46, 3rd Floor, Sadath Center, Beside Canara Bank, Nandi Durga Rd, near Airtel Office, Jayamahal Extension, Jayamahal, Bengaluru, Karnataka 560046

GENERAL INQUIRIES
info@erisn.com

SOCIAL MEDIA