By: Anil Panghal
On: 10-December-2020

The Usefulness of eCommerce Template and Themes

So, finally, you have decided to sell your products or services online. Want to create a DIY eCommerce website? 

Do not fret. With website templates, building an eCommerce website is no more a complicated task. All you need is to decide upon the product catalog, purchase a template, and start adding your content. It is that easy.

So, What are Website Templates?

Website templates are pre-designed models that are readily available for you to add the content that you want. There are innumerable templates available on the internet from where you can choose one depending on your needs and business requirements.

But, one thing you need to remember is that choosing the right template will have a direct impact on your eCommerce business success. Need to know why? You visit a supermarket to buy a box of chocolates, and you purchase the one that has an attractive package. Why? Because an attractive package is what initially lures you to that product. The same thing applies to the eCommerce website as well.

The first impression your visitors get as soon as they enter your site creates a direct impact on taking further steps. Thus, you need to choose the right template to ensure that your eCommerce website is creating a good first impression.

Choosing a template for your eCommerce site might be a daunting task. It involves a lot of brainstorming to get along and find the best one. Your answer to the below questions will help you choose the eCommerce website template like a pro.

1. What is Your Goal?

The first and foremost thing is to decide the purpose of your eCommerce website. There might be different purposes for your website, like increasing traffic, growing subscribers, or increase sales. You need to have SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals when choosing a design template for your site. Once you set your list of goals, you should determine your actions to achieve your ultimate KPI (Key Performance Indicator).

2. What are the features you are looking for in Your Template?

Make a list of the features you will want your eCommerce website to have. It will help you narrow down your choices and split out the templates that do not have the required features. A few of the most common features that you can look for in your eCommerce website template are

•    Appealing product pages
•    Category Pages
•    Search Bar
•    Navigation Bar
•    Image Gallery
•    Design & Color Scheme

3. Is the Design Visually Appealing?

When it comes to eCommerce websites, it is not primarily about having the latest and vibrant design. But, an eCommerce design should be appealing to lure visitors. Before deciding on your design, get opinions from people who are good at designing. 

Also, choose a simple, intuitive, and responsive design that will make site navigation, product searches, and shopping workflow easy, thus enhancing the user experience. A seamless user experience is a crucial factor that helps in converting a visitor into a buyer.

4. Does It Allow For Customization?

Choose a template that is easy to customize. Customization lets you personalize your website. Some templates allow you to tweak the font, colors, size, and other elements. Some themes also allow you to customize many

features like adding banners, CTA buttons, and other advanced features such as one-page checkout, guest checkout, and a lot more.

If you are not much of a developer, do not worry. Because most of the templates can be customized without touching the code or getting the help of an eCommerce website development company. 

Template customization options allow you to refresh or to enhance your existing website templates without requiring a complete redesign.

5. Is Your eCommerce Theme Responsive?

mCommerce has been growing steadily for years, and this trend is not going to fade away anytime soon. So your theme must be responsive. A responsive theme makes it possible to adjust the layout of your website across different screen sizes and devices.

A responsive theme is also important when it comes to SEO, as Google’s new search algorithm favors a responsive website. 

Most templates today provide responsive, mobile-ready themes. However, there are still some templates that do not offer such layouts. Ensure that you do not choose such templates. 

6. Is the Theme Browser Compatible?

Like the devices, not all the users will visit your website from the same browser. There are different browsers on the internet, and each browser has different configurations. Therefore, they display your website differently, which not just affects the appearance of your site but also user experience.

Before deciding on your template, you must choose a one that is compatible with the most common browsers like Mozilla, Google Chrome, Internet Explorer Safari, and Opera to give visitors a consistent look and feel.

Benefits of Using eCommerce Template and Themes

Now you know how to choose the best template for your eCommerce website. Yet, one question must be haunting your mind.
While you can hire a company offering eCommerce website development services to build a custom template for you, why should you use a ready-made template for your eCommerce site? 

The answer to this question is, given below. Let us dive into that

1. Easy, Simple to Use

Ready-made themes help in easy website building. A template can be used by anyone who does not have any programming knowledge. You can get access to various elements like fonts, color schemes, forms, buttons, social media integration, and more. You can just drag and drop the elements you would like to have on your eCommerce website.

2. Cost-Effective

Building your eCommerce website from the scratch is a time-consuming process. Time is considered more valuable than money for businesses. 

Instead, choosing an existing template is a cost-efficient solution to launch your store online.

There are a lot of free eCommerce themes available, while others come at a nominal price. With various easy-to-use tools available to build your eCommerce site, it can negate the expenses of hiring a developer to build your site. Furthermore, if you wanted to update the look, you can do it yourself without burning a hole in your pocket.

3. Variety of styles to choose from

Fortunately, there are many templates available in the market that comply with the industry standards. You can also find templates that are built for specific business lines. For example, if you wanted to have a one-page site that displays all the information, you can find a template for that too.

Moreover, a lot of template providers also offer a trial period to test if their template suits your goals and needs.

4. Enables Quick Launch of Sites

As already stated, developing a website from scratch using custom templates can take weeks. You need to hire a reputed eCommerce website development company, discover the features which you need and do not need, and take care of the development process from pillar to post. It requires more time and effort.

Rather you could take advantage of the templates that are readily available and customize it to match your goals and requirements.

5. Hassle-Free Support

With the constant evolution of technology, you need to update your site regularly. If you have built a custom site using a developer, you will need their help to fix an issue on your site or to update anything on your site. 
Whereas readily available templates are consistently updated by the developers who create them, ensuring your website stays up-to-date.

Furthermore, templates also have large support communities where you can get a solution for any problem related to the template.

6. Preview

Template providers often provide trial and functional demos for you to know how your website will be looking and if it is a good fit for your business.
You need to ensure that it has all the features and flexibility you expect.

7. In-Built SEO Features

SEO is one of the most crucial factors to make your online business successful. It helps your eCommerce website to be easily found by Google, and therefore, more likely to appear on the top of searches. 

Luckily, most of the eCommerce templates today are SEO-friendly. Added to this an eCommerce template also offers additional control over the key factors like creating Title, Description, and URL structure that can make or break your site's presence in the search engines.

When Should You Opt For Custom Development?

Pre-existing templates aren’t for everyone. Depending on your business needs, you may need to pursue custom development.

If you are looking for a hot off the fire design, you will want to hire an eCommerce website development company to create a custom-coded solution from scratch. While it is more expensive and time-consuming, it will be truly unique.

Final Thoughts

eCommerce themes and templates reduce costs, exasperation, and time while uplifting innovation, user experience, engagement, and ultimately conversion. This means only one thing - eCommerce themes and templates play an integral role in the success of your online business. Carry on – choose a template for your online business, enliven it, and make it your own.