8 Tested and Proven Tips to Drive Traffic to Your Online Store
Back in 2020, it was seen that there was a massive surge in the overall online sales. And that is the reason that most of the new eCommerce companies are coming in and trying hard to carve an identity for themselves.
But here the actual question is how can you stay at the top of the business especially when the overall landscape of the online business has taken a new turn since the Covid-19 pandemic.
So first and foremost, you need to make sure that you are working towards driving the traffic to your online store.
Therefore, we have curated a list of 8 tested and proven tips that will play a key role in helping you drive more traffic to your online store. The list features both free and paid options. So, let’s take a look at each tip in depth.
Whenever you are shopping online has it ever happened that you immediately click on the ‘sales’ tab so that you can find the best prices? You need to be aware of the fact that by creating the right sales campaign, customers will come running to your website so that they can benefit from a good deal.
Whether the campaign is planned right before the holiday season, or for no particular season, people will respond to it. To get started, you can try and implement a few of the campaign ideas and suggestions listed below-
If you’re ranking in the top 10 results on various search engines but not getting sufficient traffic, that’s because the users or your potential customers are not clicking on the link.
Make use of Google Search Console, so that you can have a look at the click-through rate (CTR) for different words. In case any of the keywords are on the top 10 and have a low CTR value, then try to change the title.
You can add some power words to make your title more eye-catchy to trigger an emotional response.
There is a possibility that email marketing may sound outdated in a world that is dominated by TikTok, Instagram, Snapchat, etc., email marketing has the potential to generate the highest return on investment (ROI).
So, to get started with email marketing the first thing that you need to do is to grow your email list. To get people to sign up for your emails is by adding a lightbox to your website that also promises a discount on your next purchase.
Hence, once you have a comprehensive list of the emails, you need to make sure that the emails you are planning to send to your connections are opened and the links are clicked on.
You can achieve your email marketing goals in 4 simple steps-
Instagram can be a huge asset for any business, and all you need to do is to align your marketing goals with the features of Instagram.
Use the Instagram features to grow your brand’s identity and also to give a new look to people and why they should choose your brand. Let your customers fall in love with your business and products.
You can use the Instagram features in the following ways-
SEO can be a real gamechanger! You don’t know but your potential audience is already out there on Google search. You just need to find the best possible way by which you can appear in the first search results itself.
SEO is a process of increasing organic traffic to your website. So, make sure that you do careful and a proper keyword search analysis. SEO phrases or keywords that make it possible for people to search for your online store.
You can also make use of different programs such as Google Trends, and SEMrush when it comes to keyword research. Once the keyword insertion is done, make sure that you add a meta description to it.
Lastly, you need to be aware of the fact that even if the SEO is done properly, landing on the first search on Google can take some time. Therefore, you need to be patient.
If you’re a new-age startup who is trying to compete with a well-established company or a firm, the best way to grow traffic to your website is through effective content marketing.
Content marketing refers to the process of creating business-related content that offers valuable, worthy, and enriching information to the audience. The ultimate goal of content marketing is to attract the attention of potential customers so that they can buy your products.
Some of the common forms of content marketing have been listed below-
On one hand, SEO will attract more organic traffic to your website, while Google will show your website to your target audience.
And for this, you need to set aside a certain amount of budget for this particular method, and trust us the results can be very great!
The best way to advertise on Google is through Google Ads, a dedicated online platform where the users can easily share their content with a larger proportion of the target audience.
Hence, get ready to attract more traffic to your online store by advertising on Google Ads.
As a business you need to be present where your customers are. Investing in a mobile app can increase customer engagement, improves scalability, builds endorsement, gives better customer service and support, attain customers’ insights, and ultimately increases revenue. So, Yes it’ll be definitely worth it to build app for your business.
Many factors influence the price, depending on the complexity of the app development. Cost for the mobile development varies from the type of mobile app whether it’s Simple App, Average App or Complex App development.