Top 6 Social Media Trends That Will Be a Blockbuster Hit In 2022
It’s not a hidden fact that the majority of people spend their time on social media and it has become an important part of everyone’s life and daily routines. Given the fact that social media has become a huge part of everyone’s life, marketers and different businesses, and organizations are making an active move toward social media in the hope of connecting with their target audience. Apart from the power that social media carries with itself, there is a lot of competition especially when it comes to making and curating content for the public. In fact, making excellent quality content for public consumption can be a daunting experience for everyone and that is why your business needs to have a well-defined social media strategy. Staying up-to-date on the latest social media trends can take your business to a whole new level and even make you stand out in the crowd. Therefore, in this article, we will talk about the top 6 social media trends of 2022 and how these trends can benefit your business.
Top 6 Social Media Trends Of 2022
1. Video-Based Content Will Continue to Rule
Today almost all the businesses are trying to use video-based content to reach out to the masses. Moreover, as per a research study conducted by Cisco, by the year 2022 82% of all the content that we see online will be video-based. This data is sufficient to show the importance of video-oriented content and how it has become a relevant part of today’s effective social media strategy. If you’re someone who is not creating videos, it’s time to pull up your socks and start including that in your content strategy. In the coming future, videos will dominate social media. One thing that you need to keep in mind is that now there is no room for long-form content. All that you have is stories, reels, and TikTok. And the reason is simple audiences like to consume short-form video-based content.
2. Personalization Will Skyrocket
Personalization is a global consumer trend and it has been there for a while now. But when it comes to social media, we can say that it’s a recent discovery. While some set of people may argue that for some brands it is not possible to exactly personalize their social media content based on the taste and the preference of different consumers. However, there is a possibility to still customize social media ads as per the target audience. To keep the personalization element intact, social media managers have started offering advanced-level targeting and customization options for marketers. This will allow you to show the right ads to the right people and at the right time. Since personalization has been there for a while now that different social media platforms can now easily comprehend and understand the type of products that the consumers like. And they will show you the ads for similar products but for different brands. Citing examples of high-end brands like Daniel Wellington, they motivate customers to create customers and tag them so that people can easily get featured on their official page. Similarly, brands like Olay or Dove run different marketing campaigns for the people and ask them to take part in their ongoing campaign. No matter what approach you follow to make proper use of UGC (user-generated content) but make sure that it is an integral part of your content mix. In fact, user-generated content is free and it looks real and authentic when compared to branded content. UGC can play a key role in making your brand appear more trustworthy.
3. Instagram and Twitter Will Continue with Their Legacy
No matter what year it is Instagram and Twitter will be the ultimate kings especially when it comes to choosing the perfect social media channel. As per the stats quoted by HubSpot, around 70% of the people are likely to increase their investment on Twitter this year, while 63% of B2B businesses will increase their money on Instagram. To give you a clear picture, there are only 43% of B2B brands aim to increase their investment on Facebook.
4. Social Media Usage Will Increase for Customer Service
Initially, social media was used as an active platform for connecting with people across the globe and also where you could share your videos and pictures. However, that was years ago and today the concept of social media has undergone a major transformation. It has become a retail platform, a product-based discovery platform, and even a customer service channel. There are a number of brands that have started recognizing social media networks as platforms for delivering their customer service. Though this transition was quite gradual simply because brands realized that many people could reach out to them on social media. Moreover, it became easy for people to directly interact with the brand and seek answers to all their queries. And even the brands started responding to the customers in the right way. That is how brands use social media channels for customer-related communication. As per the data collected by Gartner, around 60% of the customer service requests will be resolved using digital channels by 2023. To make your social media platforms ready for this new change, you can also install templates for FAQs and even invest in a chatbot to boost the effectiveness of the response.
5. Augmented Reality Will Be More Conventional
This year it is anticipated that social media will see a huge increase in the adoption of various technologies like Augmented Reality (AR) and Virtual Reality (VR). As these platforms continue to grow, people will seek better and more interactive experiences, and these technologies can easily make it happen. Not many people are aware of the fact that platforms like Snapchat and Instagram are using filters based on augmented reality. These were ideally introduced to enhance the overall look of the visual content shared on social media and are very popular. Augmented reality or AR is capable of enhancing our reality by adding different digital elements and changing the way things look around us. For instance, Instagram uses the AR feature for a number of different photo filters. You all must be aware about makeup can get added to your face or sunglasses or bunny ears? However, the application of AR on social media is not just limited to photo filters for creating fun posts and stories. Brands can make proper use of this feature and use AR for providing better shopping experiences to their customers. In fact, brands are using AR more commonly than ever before so that people can easily try out new products before making a purchase. In fact, AR has the potential to boost click-through rates by 33%.
6. Social Commerce Will Continue to Grow
Brands have been using social media platforms for a long time now especially when it comes to platforms like Instagram, Pinterest, and Facebook to sell their products. This year the ability to buy products via social media platforms directly will become a new norm. As per eMarketer, the social commerce industry will be worth $80 by 2025. From creative posts to Instagram storefronts, social networking platforms are evolving and becoming retail-oriented platforms. So, when you sit to design your user experience, make sure that you give some serious thought to this. In the end, your ultimate goal should be to create a hassle-free shopping experience.
These are the top 6 social media trends of 2022 that can take your business model to a whole new level. Make sure that you carefully study these trends and stay ahead of your competitors. Well, as already stated Instagram and Twitter will continue to be vital, but 2022 will also be a year for smaller social networking sites like Pinterest and Snapchat. After all, at the end of the day, it is very important to remember that social media is a very dynamic and competitive space. So, make sure that you stay up-to-date with all the latest social media trends and try to incorporate these trends in your social media initiatives. You can also reach out to us and connect with our team of social media experts who will guide you better and will help you and your business reach new heights.