Mobile commerce app is the future of ecommerce. The advent of innovative technology like AI and the surge in the use of smartphones all over the world has led to the emergence of mobile apps as the ultimate technology. More and more firms are adopting the mobile-app strategy to reach out to customers on a global level.
In recent times, a majority of the established ecommerce companies are reporting more sales from their mobile apps that the ecommerce stores. This is an indication that the trend of the mobile app is here to stay. Most companies specializing in ecommerce solutions are offering mobile commerce app development services to keep up with market demands.
Here we shed more light on the popularity of ecommerce mobile apps and the reason why an ecommerce firm should transition from an ecommerce store to an app to thrive in the competitive world of ecommerce.
E-commerce vs M-commerce
- E-commerce sites work on all devices like laptops, etc., while m-commerce works only on smartphones and tablets.
- Ecommerce stores offer limited mobility when compared to mobile apps.
- Ecommerce stores generally do not facilitate location tracking, while with mobile apps firms can locate the location of the user and offer location-based services.
- Both e-stores and mobile apps can only work with an internet connection.
Key Benefits of M-commerce for Business
- Enhanced user experience.
- Higher reachability through push notifications.
- Creates new marketing opportunities for the company.
- Gives access to valuable user data.
- Reduces the overall expense.
- Offers a higher return on investment.
- Allows companies to offer tailored content as per the preferences of the user.
How to turn your ecommerce store into a mobile commerce app?
The below-stated steps can help turn your e-store into a mobile app. Each of these steps plays a crucial role. Continue reading as we delve deeper into this step-by-step guide.
Step 1: Platform Identification
Identifying the platform on which you build the mobile app is the first step in this long and complex process. There are plenty of platforms that allow firms to develop mobile commerce apps. However, each of these options come with their own set of pros and cons.
Picking the platform that fits your business requirement, budget, and offers value for money is the smart thing to do. Some of the most sought-after platforms that you can pick from are WordPress, WooCommerce, etc.
Step 2: Design the UI & UX
The design of the UI and UX can have a huge impact on the customers. This is step during which you design the interface depending on how you want the ecommerce mobile app to look. The logo design, color, font, theme, etc., are determined during this phase.
The visual appeal of the app either attract customers or drive them away. The UI and UX design is always considered to be a critical part of ecommerce solutions.
Step 3: API Development
In the API (Application Programming Interface) development phase, ideas become a reality. This stage is of utmost importance as it facilitates a mobile commerce app’s front end technology to communicate with the backend systems. It handles data and a plethora of other requirements of the ecommerce store.
Step 4: API Integration
During the step of API integration, the information and data is exchanged between the applications and software of the firm. A seamless integration is crucial for the proper functioning of the mobile app.
This is the step during which plenty of details about the products in the catalog get added to the system. Aside, from that API integration also plays an important role in keeping the app safe and secure.
Step 5: Testing
This is the step in which the ecommerce mobile app is tested. It is critical to check if the app functions smoothly and efficiently. The experts will test the mobile commerce app to ensure that it is usable, functional, compatible, safe, secure, and performs as per the expectation.
This is an incredibly important step, as this where you get to identify issues or bugs that require fixing. It is the final step before the app heads to the deployment phase. Different companies use different methods for testing the app. Generally, a certain set of people are asked to test the app. This is a tried-and-tested way to determine whether the app is ready to hit the app stores.
Step 6: Deployment
The last step involves the deployment of the app. This step takes place after the testing is done. In this step, the app is uploaded on various stores like App Store and Google Play Store. Before that, the firm needs to submit its apps to the stores.
If everything adheres to the guidelines, the store will accept the submission and put your app on the store. However, if something is not up to the mark, the store will ask the firm to resolve the problem. As one can imagine, the deployment stage is highly important as this is where you get the fruition for your hard work.
Primary Features of Mobile Commerce Apps
Turning an ecommerce store into a mobile commerce app also requires ensuring the app boasts certain features. Here is a list of features that you must integrate in to the app.
The authorization feature is essential for maintaining the safety of the mobile commerce app. With this feature, the mobile app authorizes the user and protects the account from online threats.
Push notifications are referred to as the holy grail of marketing as they let the business connect with the customers. A mobile commerce app sends push notifications to the customers, thereby offering a more personalized online shopping experience.
Offering different payment options to the customers is a necessity. Ecommerce companies with mobile apps that do not offer this feature are less popular among modern-day customers.
Social Media Login
With this feature, you can let customers use their social media login credentials to create an account on the app or log in. This provides convenience to the customers, thereby enhancing the overall shopping experience.
The virtual shopping cart lets customers add a variety of products that they wish to buy before heading to the payment page option. Every ecommerce company needs to add this feature to its mobile apps.
Order Status Tracking
This feature allows customers to track orders and stay informed of the latest updates. With real-time tracking order feature, you can offer a better experience to the users. Integrating this feature in the mobile commerce app has become a must.
Customer support features that use AI to offer prompt a resolution to customer queries are in high demand in the world of mobile commerce. Ensure that the mobile commerce app lets users contact the company either via email, chat, or phone.
Let the latest technology empower your ecommerce business by turning an ecommerce store to a mobile commerce app. The mobile apps offer personalized shopping experience to the users at reduced development costs. Adopt this strategy to stay abreast with the latest trend in the world of ecommerce.