Wix Vs Shopify- Understand All the Advantages and Disadvantages of These 2 Platforms  

wix vs shopify

Wix Vs Shopify- Understand All the Advantages and Disadvantages of These 2 Platforms  

Wix Vs Shopify- Which Ecommerce Platform Will Suit Your Business Requirements the Best? 

Choosing the right and the best eCommerce platform for your online business or online store can be a cumbersome task, especially when most of the platforms are offering more or less the same features. Today, there are an endless number of website builders and eCommerce platforms that you can choose from. And in this article, we will do a comparative study between Wix vs Shopify and see which platform will be the best choice and worth your investment. Moreover, this comprehensive analysis of the 2 platforms will enable you to carefully study the pros and the cons and choose the one that meets your eCommerce needs and that is easier to manage. To add to this, you’ll be able to easily identify the key differences between both platforms and choose the right one for all your business needs.  

Wix VS Shopify
1. Wix- An Ideal Choice for All the Small eCommerce Stores

Wix is a popular website builder and is not capable of building websites but also numerous eCommerce stores. Over the last few years, Wix has been constantly evolving and adapting to new changes thereby enhancing the overall eCommerce and online store functionalities. It is the perfect choice for all the small, online boutique stores. Also, the website design makes it an outstanding platform. Wix offers a range of features and also offers options for visual customization.  

2. Shopify- An Ideal Choice for All the Well-Established Online Stores

When compared to Wix, Shopify is a perfect choice for selling your products on a large scale. Moreover, the platform also offers out-of-the-box sales and reporting features, coupled with support for sales in physical stores. However, Shopify may not offer the same level of customization as Wix, but it provides you with professional-looking websites that are specially designed for your eCommerce stores. Therefore, you can easily focus more on your eCommerce business and revenue, than on improving the visual elements of your website.  

For better understanding, we have listed down the comparison on different parameters, and based on that we will share our findings with you.  

1. General Rating 

  1. i) Wix
  • Ease of Use-8.5 
  • Features and Flexibility- 8.5 
  • SEO-8.0 
  • Help and Support- 9.5 
  • Pricing-8.5 
  1. ii) Shopify 
  • Ease of Use-9.0 
  • Features and Flexibility- 9.5 
  • SEO-8.5 
  • Help and Support- 9.0 
  • Pricing-9.0 

Final Verdict- Here the clear winner is Shopify.  

  1. Usability

The majority of the people are not at all tech-savvy and this is an important parameter to differentiate between the 2 platforms. Ease-of-use or the usability parameter will also ensure that you get to the website and the selling platform quickly. In case you’re not at all a technology enthusiast, then you should opt for a platform that is simple and easy to use.  

  1. i) Wix
  • User-Friendly  

If you have little or no technical knowledge, Wix will be the perfect option for all your business needs because of its powerful template editor you can easily control all your website designs and functionality.  

  • Easy Yet Complicated  

Though Wix offers the drag and drop feature to allow you to set up your website store easily, Wix also comes with complicated and slightly sophisticated website functionality.  

  • Seamless CMS Integration  

Content Management System (CMS) is an integral tool for fast, flexible, and relevant changes that you would like to make on your website. Wix also offers a simple, and easy-to-use inventory management system.  

  1. ii) Shopify
  • Adaptability and Flexibility  

When compared to Wix, Shopify offers excellent, and flexible features and functionalities for all those people who are planning to build an online store and sell products.  

  • Little Technical Knowledge is Needed  

When you’re working with Shopify, you must have little knowledge about the design or technical aspects of the platform should be on your tips. Shopify offers a plethora of themes and those who know about HTML and CSS will be able to work with this platform more efficiently.  

  • Web Hosting Solution  

Once you have a hosted solution, there is no need for you to worry about anything that is linked to web hosting, software installations, data security, and technical upgrades. As you know, Shopify is a Software as a Service (SaaS), and you can get easy access to manage your online store.  

Final Verdict- Shopify is the winner. When we are especially focusing on the ease-of-use part, you can blindly rely on Shopify. Though with Wix you can get easy control over its editing functions but with Shopify, you get complete control of the website. With Wix, the problem is that you get less backend control. So, if you’re planning to build a comprehensive eCommerce website then go for Shopify.  

3.The Design Element 

When comparing Wix vs Shopify, both the platforms offer themes that work well on all the devices.  

i) Wix 

As already mentioned above, the design options offered by Wix are unbeatable simply because the platform offers more than 500+ templates. Although, most of the templates may not be designed for eCommerce, there are around 57 templates that are exclusively designed and curated for online stores. All the templates cover every industry vertically. The only disadvantage of their templates is that they cannot be changed or switched after you have chosen the template design.  

  1. ii) Shopify

When compared to Wix, Shopify offers 60+ templates and themes, and all of them are updated and cover a range of different industries. The highest price that you can give for a Shopify template is $180, and this is considered to be expensive. With Shopify, you can easily edit and customize your design.  

Final Verdict- Wix is the winner. Its simplistic approach makes it an ideal and preferred platform for all small-scale retailers. With Wix’s templates, you can get started with the basics.  

4. Marketing Features

Shopify is purely based on third-party apps for marketing. And this in turn gives you more flexibility, and that is why it becomes difficult to compare the 2 eCommerce platforms. On the other hand, Wix has completely transformed the marketing game.

Marketing Features  Shopify  Wix  
Social Media Integration  Using Shopify’s multi-channel approach, you can easily integrate your store to various social media channels including Facebook, and Instagram.   Just like Shopify, even Wix allows you to sell your products online and on Instagram and this has proven to be a complete game-changer.  
Email Campaigns  You can directly create email campaigns from the admin page.  With Wix Ascend, you can get complete control over all the marketing.  
Blogging  When it comes to blogging in particular, Shopify is quite weak in this arena. Moreover, it has no built-in social bookmarking, analytics features, and various other technical and marketing-related features.   Wix is the total opposite of Shopify in the blogging sphere. It offers a decent number of blogging-related functions. But Wix does not offer archive functionality.  
  • You can add meta titles and descriptions.  
  • Seamlessly customize URL slugs.  
  • Attach alt text to images.  
  • You can add meta titles and descriptions.  
  • Seamlessly customize URL slugs.  
  • Attach alt text to images.  
  • Another added point of difference is that you can also use features like keyword support, and relevant keywords or phrases.  

Final Verdict- Wix is the clear winner in the marketing sphere. Simply because this platform offers better and the best SEO features when compared to Shopify.

5. App Stores 
  1. i) Wix 

Another important parameter of comparison between Wix vs Shopify is app stores. When it comes to the eCommerce-specific app store, Wix cannot match Shopify’s app store. Well, Wix App Market has a research tab that is capable of extracting related apps based on what you’re looking for so that you will always get the best option for your online eCommerce store. 

  1. ii) Shopify 

The app stores of Shopify offer you a greater chance to enhance your online store. You can also add a customer Wishlist, add drop shipping, add product reviews, and make way for currency conversion. To add to this, the Shop App, which is the personal shopping app, will enable the customers to easily view their favorite Shopify stores, track orders, and get product recommendations. And to your surprise, over 16 million people are already using this app! 

Final Verdict- Shopify is the winner because the platform offers more comprehensive options to choose from. While the Wix app store is ideal for small-scale businesses and eCommerce stores.  


We hope that using this comprehensive guide you’ll be able to see the difference between both the platforms and make the choice as per your needs. Always remember that before you invest in an eCommerce platform, you should do proper market research and compare the pros and cons of both platforms so that you can make an easy choice. You must remember that the goals and the business needs differ significantly from one organization to another. In case you’re still confused between the 2 platforms, then reach out to us for further consultation.  


Frequently Asked Questions from
Our Support

1. Is it possible to code on Wix and Shopify?

Yes, you can. In fact, you can also access Shopify’s own template language which is known as Liquid to make advanced level changes to Shopify themes. While the Wix code can be accessed using the Wix editor. It will allow you to make advanced-level customization to its templates. 

Do Shopify and Wix offer discounts?

Yes, both the platforms offer discounts. You can easily create discount codes and offers using both platforms for your customers.  

Do Shopify and Wix offer responsive themes?

Shopify offers 10 free themes and 50+ paid themes that cost between $140 to $180, while Wix offers 71 templates with a decent level of eCommerce capabilities. All the themes offered by both platforms are mobile-friendly and your online store will look just perfect.  

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